Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma.
Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experience. With a Cambridge CELTA teaching certificate, she has guided millions of students worldwide to become confident language users.
Emma's diverse teaching portfolio includes students from prestigious companies like Nike, Canon, Adidas, Casio, and Rolex, spanning various professions from lawyers and doctors to nurses and CEOs. Her students share traits of determination, high motivation, and a strong desire for self-improvement.
Emma's passion lies in dispelling the fear associated with learning English, transforming apprehension into confidence, motivation, and independence. She empowers students to pursue dream jobs, apply for promotions, and supports them in mastering the basics of English.
Emma's YouTube Channel: https://www.youtube.com/@UCNfm92h83W2i2ijc5Xwp_IA
Emma's Website: https://pronunciationwithemma.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma.
Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experience. With a Cambridge CELTA teaching certificate, she has guided millions of students worldwide to become confident language users.
Emma's diverse teaching portfolio includes students from prestigious companies like Nike, Canon, Adidas, Casio, and Rolex, spanning various professions from lawyers and doctors to nurses and CEOs. Her students share traits of determination, high motivation, and a strong desire for self-improvement.
Emma's passion lies in dispelling the fear associated with learning English, transforming apprehension into confidence, motivation, and independence. She empowers students to pursue dream jobs, apply for promotions, and supports them in mastering the basics of English.
Emma's YouTube Channel: https://www.youtube.com/@UCNfm92h83W2i2ijc5Xwp_IA
Emma's Website: https://pronunciationwithemma.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Right now I'm at 562,000 subscribers on YouTube. I saw that I reached over 20 million views in total. Email lists those are what converted more than anything.
Speaker 2:Hello and welcome to the art of selling online courses. We're here to share winning strategies and secret hacks from top performers in the online course industry. My name is John Ainsworth and today's guest is Emma. Now, emma's got a BA Honours degree in English language and linguistics and MSc in English language teaching, a Cambridge CELTA teaching certificate which I don't even know what that is and over 13 years of teaching experience. She's been able to help millions of students succeed in becoming confident and independent language users and learners. She's worked at some of the top language schools in the world and has taught students at highly successful companies such as Nike, canon, adidas, casio, rolex. Now, her passion lies in removing the fear which English learners have got. She removes the fear of speaking and making mistakes in English and instead replaces them with a confident, motivated and highly independent version of themselves.
Speaker 2:We're going to be talking today about Emma's course business how she got started, how she built her audience, how she promotes her courses, how she built them. Before we dive into the interview with Emma today, though, we have got something great for you. So YOSIP is our funnel strategy lead, and while he's been working on dozens of funnel building and optimization projects, he's built out all of the systems that we use at Data Driven Marketing now to make our clients millions and millions of dollars. What we did is we took all of the stuff from YOSIP's coaching calls and we uploaded them into an AI system and we have built out YOSIP AI, and so you can now go and access this completely for free. Go to datadrivenmarketingai and you can actually access this AI tool and get support with your strategy writing, copy, email, all kinds of support around your course promotions. Emma, welcome to the show.
Speaker 1:Thank you very much for inviting me. How are you?
Speaker 2:I'm good. I'm good. Thank you very much. So I gave a little bit of an intro there. Two questions what is a CELTA, a Kelter certificate?
Speaker 1:It's a CELTA certificate, so it stands for the certificate of English language teaching to adults. It's basically a TEFL. I don't know if you're familiar with that. Anyone listening who's in English teaching they'll know what I'm talking about. But it's essentially a qualification that qualifies you to teach English as a foreign or second language.
Speaker 2:Beautiful. Okay, so talk us through. I mentioned a little bit in the intro there, but talk us through your courses, like who do you help specifically and what kind of problem are you solving for them?
Speaker 1:Yeah. So I focus on English learners who have an intermediate and above level of English. So they are perhaps already, you know, at a decent level. They are conversational, but their pronunciation is holding them back a little bit, in the sense that perhaps people are interrupting them, asking them to repeat themselves. This is then kind of disrupting the flow of conversation. They've been overlooked when it comes to job opportunities, because people are having problems understanding them, or it could be a case of they just want to feel more confident when they speak English. They want to articulate their thoughts better and be understood. So that's who I work with and my courses. Right now I just have one. It's something I definitely want to change this year but I have the pronunciation hub.
Speaker 1:So before I had pronunciation pro and I stripped that course right down and I changed it around because it was just, quite honestly, I was becoming a slave to that course. It was when I had a much smaller audience, so I wasn't thinking of, like, the long term goal, of like, oh, yeah, what if my channel grows and I have, like you know, half a million people and hundreds of people joining, I was still thinking like, oh, I only have, you know, a few thousand people following me. So you know, I was kind of in that mindset instead of thinking about the growth. So, yeah, I was offering things like daily feedback at the time and it was crazy it really was. So I just changed that course and now it's it's the way to describe it is like a library. There are over 100 lessons on there dedicated to pronunciation, starting from vowel sounds, things like that, to more advanced things that will help you connect your speech and sound a bit more fluent and natural when you speak. Speak Clearly, I need to take my own course.
Speaker 2:So it's pronunciation focus. You're not covering grammar, you're not covering vocabulary or anything else, just pronunciation, right.
Speaker 1:No, I just focus on pronunciation. I mean, my my channel is pronunciation with Emma or my social media channels are pronunciation with Emma. So I can definitely teach grammar like I do have a few grammar videos and things. But I started teaching pronunciation and focusing on pronunciation because at the time when I first started, there was a real lack of pronunciation materials, like there were some videos floating around and they were great, but I was like I need more. You know, my students need more. They were coming up to me like ever. I wanted to practice the sound that we did in the lesson and there weren't any videos about it and I thought, oh God, you know, my students have been lazy, you know, let me have a look for them. And really they were right. You know, I couldn't find anything. So I so, yeah, I felt a bit bad, like telling my students off and then lazy when they weren't. So I thought you know what I'm gonna? I'm gonna do them because no one else is doing it.
Speaker 1:At least they're not doing it in the level of detail I feel my students need and what they're looking for. So I did that and people seem to be liking it. The channel is growing really well. Social media is growing really well, so clearly there's a need people really want to improve their pronunciation. So yeah to answer the question.
Speaker 2:Yeah, it's just pronunciation Because, like you know, we both know Shona then her site perfect English grammar. It's just focused on grammar. There is no pronunciation, there isn't. It's like it's just grammar. She's like we're gonna. So her niche is people who want to get the grammar exactly right and who are like really academic, and then you've got a niche within learning English of getting the pronunciation right. What do you see in terms of have you done any surveys around like who your audience is Like? Does it tend to be a certain age group or certain kind of background or academic levels, or like any ideas about stuff like that?
Speaker 1:It's so mixed, okay, so mixed. There are people who are studying for exams, so you know, they're maybe between the ages of like 18 and, say, 25, you know, they're doing university preparation exams or they're wanting to travel, so they're taking language exams.
Speaker 1:But there are also people who are professionals. Maybe they're lawyers or doctors, even English teachers. I have a lot of English teachers following me because they they watch my content so they can learn to then teach their students. I was at a conference last year and these teachers, you know, I got talking to them and one of them was like I thought you look familiar. I thought you look familiar, but I was like, oh, I was like bright red. I was like oh my god, no, someone recognize me. And yeah, he said I love your videos because I watch them so I could take the ideas and then I can teach. Just, you know exactly what you've what you've described.
Speaker 1:So there are even English teachers who follow me, native and non native speakers, just so they can help their students, which is nice. It's like continuing the cycle like, yes, please steal how I, how I explain things and help your students. That's, that's what I want, but, yeah, a bit nice people from everywhere.
Speaker 2:Yeah.
Speaker 1:Okay.
Speaker 2:So let's take a step back. So we've kind of identified who is your helping and how you're helping them. How did you get started with this, like you mentioned, when you had a few thousand people, and how you've kind of scaled from there. But but how did you get started having a YouTube channel at all, like were you teaching English in person originally?
Speaker 1:Yeah, it's, it's a funny story. So I I was doing my masters in TESOL education. So TESOL is teaching English to speak some other languages, basically teaching English right and I was thinking about pursuing a career in academics. I was thinking about potentially doing a PhD and going that route and I only really started doing the YouTube stuff because my private students at the time cause I was teaching like running a business, just teaching privately in Bristol in the UK While also doing my master's degree. It was crazy. I had like breakouts, you know of, like eczema from the stress. It was an awful time, but I really wanted to start a channel because my students were asking for this content. Like there's Emma, I wanted to do a video on this sound and I can't find any videos on this sound. I could only find American videos and they weren't videos.
Speaker 2:Is this the one that you, the students that you were telling were like they were lazy? Yeah, yeah, the same ones. Okay, yeah.
Speaker 1:Yeah, it's the same ones. Yeah, and I was like, well, you're clearly not looking hard enough, you know, let me have a look for you and I'll see.
Speaker 1:And I they were right, I couldn't find anything. And anything I could find, it was either quite superficial, in the sense that it just didn't go into the level of detail you know I wanted my students to focus on, or that my students wanted. It was just like here is the sound, this is how we pronounce it, that's it. But there was nothing else, you know, to help them. And I remember I kind of told myself like well, I'm not going to do a YouTube channel while I'm studying, I'll do it after. So I had this meeting with my dissertation supervisor and she said to me oh so, emma, where are you going to do your PhD? Have you thought about where you're doing your PhD?
Speaker 2:Where are you going to do it? That's an assumption, isn't it?
Speaker 1:Yes, just assuming you know every you're going to go do this. I never even told I was going to do a PhD, you know. And she just assumed and I said, actually I'm going to start a YouTube channel. She's like the most academic woman. And she was just like, oh okay, emma, good luck with that. So yeah, I handed you know in my dissertation and I remember like a week or two later I was like, oh, you know, I'm bored, like I need to do something now. And then I started on Instagram because I was terrified of YouTube, absolutely terrified of.
Speaker 1:YouTube. So I started on Instagram, built up my confidence there a little bit, which I recommend people do If they're scared of social media. Just start on a platform you're familiar with, like you're comfortable using. I started on Instagram and I never actually posted videos, I would just post stories. And then a friend of mine was like Emma, you need to post videos, because if your pronunciation channel are not posting videos, then what are you doing? So, yeah, he was right. I then started posting videos, built my confidence and then, yeah, some other friends were like Emma, you need to go on YouTube. And again, I was terrified.
Speaker 1:I still remember the day I edited the video. It was all like it's still up there. If people go into my YouTube channel, my first ever YouTube video is still up there because it's awful and I want people to see it, and how awful it is because I want people to see that journey instead of the nicer videos now. But yeah, I remember like my finger was literally hovering over like the publish now button and I was just like shaking. I was so nervous, but I did it. So and here we are. You know, four years later I'm still so. Four years, four years ago.
Speaker 2:this was okay cool.
Speaker 1:Yes, yeah, yeah, maybe four or five years, I'm not even too sure.
Speaker 2:Just before COVID you started?
Speaker 1:Yeah, it was before COVID.
Speaker 2:Okay. Yeah, yeah, probably about a year or two it's coming up four years now on the start of COVID, start of lockdowns.
Speaker 1:Mind boggling innit. Yeah, that's crazy to think about.
Speaker 2:Okay, so you start building that out and you start posting on YouTube and you start posting videos. Great, what was kind of the journey like to get to? Because tell people what numbers you're at now in terms of subscribers or monthly views on any of those platforms.
Speaker 1:Good question. Maybe should have had a look at this before I called, because one of the things I stopped doing was looking at my numbers, because I became so fixated on them and so obsessed at one point that you know it would ruin my day if I, you know, saw like little red arrows pointing down, you know, showing that my video wasn't doing as well as my other previous videos. You know.
Speaker 2:Looking at it. Is it all right if I say some numbers, then if I go find some of these things.
Speaker 1:Of course, I'm actually looking now. Right now, I'm at 562,000 subscribers on YouTube, so just over half a million, which is crazy when I think about it. In terms of views, the views really are quite what's the word Like. They change, you know, depending on the video and the topic, but I saw that I reached over 20 million views in total. Oh, my goodness, and I was like 20 million views, like imagine 20 million people, you can't, it's crazy. So, yeah, in terms of views, that's probably like 50 to 100,000, 150,000 per video on average. So yeah, and what's?
Speaker 2:that's great right. So congratulations. What's allowed you to reach that? Do you think, Like, what's worked for you? Did you try a lot of different things and find a certain five that was right for you? Did you just go, oh, and smash it out the gate? You know, like, how did you get there?
Speaker 1:Oh, I wish, I wish it was like post the video and I go viral. You know, I think that's what we all want. Honestly, I'm very much a tryer. You know I will try different things. I will also listen to my audience. Like you know, me and my audience were like that.
Speaker 1:You know we definitely communicate. I'm always listening to them. So when they're telling me, emma, we really want more story videos, I'll make more story videos. If they're wanting more of a certain sound. Or like Emma, please can you make more on intonation, I'll make more videos on intonation because I want to listen to them. So that's kind of how I plan my content is by interacting with my audience, but also seeing what does well in general. So I tend to find videos that talk about how to get a British accent. You know these sorts of videos do really well and 10 words you mispronounce and oh, that's another one. Oh, I did one with a test. So it was like the pronunciation test. Only 1% of people get this, pass this test or something, and then you get. You know all the smart I don't know if I can swear on your podcast, but the smart people.
Speaker 2:Oh, go for it, throw away, throw away.
Speaker 1:The smart artist. I'm from Yorkshire, you know it's what we do.
Speaker 2:So smart artists doesn't even count as swearing.
Speaker 1:Okay, no, that's fine, but yeah, you get all like the smart artists coming along and they're like, oh, these words aren't difficult at all, I can pronounce these perfectly. And yeah, so it's. It's quite a good tactic, is I think there's a name for it? I think it's something with rage, rage baiting, is that it?
Speaker 2:Oh, yeah, yeah, that fits, doesn't it? Yeah, yeah, yeah.
Speaker 1:Yeah, I find that that works. I don't like to do it too often because the comments give me anxiety.
Speaker 2:but Lucy told me about that. I did see Lucy from English with Lucy. She did something similar. So she had something like 32 words you must know or whatever. It was right. But she missed one out by mistake and everybody went crazy Where's number 17? Where's number 17? I need to know number 17. And it just the engagement made her video just go crazy. Right, did really well. So then she said what she'll sometimes do is like miss one thing out or she'll have like 19 hard to pronounce words, but then she'll make one of them really easy to pronounce.
Speaker 2:So all the smart asses go like oh, that's easy, that one I can't believe you included that. That's ridiculous. I was like she's just like oh, look at all these views I'm getting.
Speaker 1:This is wonderful yeah yeah, yeah, it used to really upset me when I made mistakes in videos because I'd be like, oh no, I'm a bit of a perfectionist. No one wants to produce a video that's got missing parts or anything. So, yeah, I feel like my mentality shifted more towards this like ooh, but look at these comments, you know.
Speaker 2:look at all the views it's actually doing great.
Speaker 1:One thing I also do is when the video first comes out, I'll sometimes put a typo in the thumbnail because you'll get people also commenting. So if I'm sharing that thumbnail on, say, instagram and Facebook or Twitter, you'll get people being like Ebay. You said the thumbnail is wrong, so then that's boosting the thumbnail, and I found that out by accident. But then, yeah, I don't want people to think I'm really bad at spelling.
Speaker 2:Yeah, I told you it off, so it's a little, just a little bit of it.
Speaker 1:Yeah, yeah, you know, not too many typos. I want people to still think I can spell English, you know? Yeah, it works, it really does Write English good yeah. Yeah so then what's? I always tell people oh, sorry, I was gonna say I always tell people a pronunciation teacher, not a grammar or spelling teacher, and that's how I get away with it.
Speaker 2:Okay, so we've looked at your YouTube channel. What's about your Instagram? Is that big as well?
Speaker 1:It's growing. Yeah, I mean I was quite dormant on Instagram for a while, but yeah, I think that's like 250,000 now I'll have to double check.
Speaker 2:Oh, nice okay.
Speaker 1:Nearly 250,000, yeah.
Speaker 2:Okay.
Speaker 1:But yeah, considering that was the one that I first started out, it's my second biggest one. You know, youtube's taken over. It's really interesting to see.
Speaker 2:And then what happens from there? Do you get people onto your email list in order to make sales? Is that a big focus for you?
Speaker 1:So this is something I'm quite new to, because I was one of these people that was like oh no, email was on. You know, no one reads their emails, it just goes spam, you know.
Speaker 2:Oh, no, Emma. No, I know, I know, I know, I knew You're gonna. I knew you were gonna say something August on set to me.
Speaker 1:I know, but let me tell you something. My mind just changed.
Speaker 2:I am now building my email list. Excellent, excellent.
Speaker 1:I'm playing back in the books, but yeah, right now, the goal it's a very, very new goal. It's been happening like for the past two months now, has you know, building this list. But the goal is to build up the email list Because when I launched my membership or relaunched I don't know whether to call it a launch or a relaunch back in October, november time, I think it was email lists, like I would send emails out to people and those are what converted more than anything else.
Speaker 1:I didn't actually post anything to YouTube. We were so surprised because I filled up all the spaces within five days. I had limited the intake. It filled up in five days and I'd only done two posts to Instagram like one story, and then emails like every few days. And yeah, emails were the way to go. So now, convinced that they work, and now I'm putting in more effort.
Speaker 2:Nice, nice. Well, you'd be glad to know. We're doing a workshop next month for the WhatsApp group that you're in. Oh nice, about how to get more people from your audience into your email list. Good, so we'll take you through that If anybody listening is interested in that. We've got a WhatsApp group that is just for more advanced course creators, so it's people who are already doing probably 20,000 a month in revenue in US dollars, and you've already got a big sized audience on one of these different channels YouTube or Instagram or somewhere. So if you think you might qualify for that and you wanna get added to it, then just drop me an email, john at datadrivenmarketingco, and tell me a bit about your course business, and then we run workshops in there and everybody helps each other out with their course businesses. So that sounds interesting. Then drop me an email. But, emma, so you've got the email list now. What size is that up to? How big is that now?
Speaker 1:So it's still a baby. It's only been going since like September and this is being recorded in January. So yeah, it's not too long. It's at about 10,000 now.
Speaker 2:Okay, okay.
Speaker 1:So it's.
Speaker 2:That's a great start, Good okay.
Speaker 1:I mean it still feels small when you think about like oh well, I still have this amount of subscribers on YouTube a half a million but then I mean it's still a baby.
Speaker 2:And.
Speaker 1:I still need to promote it. So, yeah, it's still growing, but growing quite quickly. I see people signing up every day.
Speaker 2:Yeah, you should be able to get probably about 7,000-ish new opt-ins a month. That's kind of just ballpark off your subscriber numbers. It'd be better if I go through your kind of views to figure out, but that should be doable. Which then means you know, six months time you've got like 40,000 person email list, something in that kind of ballpark.
Speaker 1:Yeah, I'm gonna have to then upgrade my emailing software.
Speaker 2:Absolutely yeah, and it's a great thing to be able to do, because that's where all the revenue comes from. It's like it's gonna be fantastic.
Speaker 1:Yeah.
Speaker 2:Okay, cool. So you've got your audience building up on YouTube and Instagram. You're trying all these different things. You're rage baiting and you're typos in your Following what your audience wants. You're building this up, right? Okay, so that's cool, and now you're starting to build up the email list. At what point did you actually make your first course?
Speaker 1:Ooh, the first first one. So the first course I ever made was a mini course on how to pronounce the TH sounds in English.
Speaker 2:Okay.
Speaker 1:And this was about four years ago or something, so it was like right at the beginning, and people are just asking for courses and I thought, god, I don't have time. I don't have time to make a full course about the vowel sounds and things like that. But I asked people, what's the sound that you have the most trouble pronouncing?
Speaker 1:And people said the TH sound should be sounds like there's two of them, so they're perfect. I'll do like a mini course to help people At that time. My audience size I can't remember if I'd start. No, I must have started YouTube, but it must have been way under like 50,000 subscribers because it was right at the beginning. So yeah, I don't remember how many people bought that. It was definitely less than a hundred Because, you know, I didn't know how to market it. I didn't know really how to build courses, but people still loved it. You know the people who did join, thankfully, they weren't disappointed. They were like yeah, perfect, I can now pay. You know that I can now pronounce the TH sounds perfect. But yeah, it was a very, very short course. Yeah, I almost forgot about that. You know it was ages ago.
Speaker 2:I'm just trying to think what the two TH sounds are. So TH like THOUGHT and what's the other? One TH, I guess that kind of sound Exactly.
Speaker 1:Yeah, yeah, Like THINK and then THAT, yeah, the two TH sounds Ah.
Speaker 2:OK, got it. All right, so that was your first course, not long after you started the YouTube channel back then.
Speaker 1:OK cool.
Speaker 2:And then you said you built up another pro course that had lots and lots in it, including personal feedback. When was that?
Speaker 1:That was three years ago.
Speaker 2:OK.
Speaker 1:And I only know that because I looked just the other day because I was curious when I started it. But yeah, three years ago I started that one. I had a little bit more experience in building courses because I made that first one, but still I just had absolutely no idea how to market it. I had no idea about pricing strategy. I was just kind of doing my market research and finding out what else was out there. But the problem was there wasn't really much competition out there. I was sort of almost in my own little field so I could do what I wanted. But that came with some downsides because, yeah, I could do whatever I wanted but I had no idea what to do. So I just sort of winged it. I'll be honest.
Speaker 1:We're very honest here. I completely winged it. It did well, it did very well. I was able to stop private teaching and just focus on YouTube and the course. But it did get to a point where I became a slave to it because I launched the course where my audience was much smaller and I wanted to make the best pronunciation course ever. That was the goal. So I included daily feedback, which, thinking back, is absolutely mental. Why did I do that?
Speaker 1:So it got to the point where I couldn't even go on holiday because I would have to sit in the hotel replying to 30-odd emails a day, minimum. I hired an assistant to help me, but then what happened? When she wants to go on holiday, I was back to doing the emails again and it took me away from work. So, yeah, it was a really bad business decision, but I didn't know anything. So I felt like I had to go through that to realize what I didn't want in a course. So now, with the new course that we have, it's the same. I've basically taken the same lessons. They were both memberships with over 100 videos on, but instead of doing the daily feedback and the one-to-one calls, because I also had something called an open office. And then this open office. All members of the course could book a 15-minute slot to ask me any questions, get feedback and whatever. So again, that meant that once a month I had to dedicate an entire day, from 9 AM until sometimes 8 PM. It was mental.
Speaker 2:Oh my god.
Speaker 1:I know what was I thinking? Clearly not much. So, yeah, now I don't do that. Now what I do is I have the membership. So you've got the kind of basic membership where students get access to all the lessons but they get access to a community. So if they have any questions, they can post in the community and I'm there or my VA's there, but it's most of my VA. I don't have time, but she's all trained in pronunciation. She's really good and she helps people out. She's amazing.
Speaker 2:And the next level is what's the cost of that for the membership?
Speaker 1:Oh, so the cost of that is 39 euros a month.
Speaker 2:OK, cool.
Speaker 1:Yeah, with discounts and things like that. So when we first launched there was a 50% discount. So it was like 19 euros, 50 a month, and they have a locked in price. So we're happy about that. Yeah, so that's that. But then there's a second tier. So once they join straight away, they're asked OK, would you like to boost your English pronunciation and take it to the next level even faster? Join these mastermind sessions. So the mastermind sessions are weekly small group sessions with me or another teacher. The idea is, I don't do them, but for now I feel I've got to do them because I want to understand it to be able to train my teachers when they come. So I've got to do it for now. But yeah, they have the weekly sessions. Then that's when they can get the feedback. So we're eliminating the one-on-ones and doing more group stuff and it's so much easier. I'm more fun.
Speaker 2:What do you charge for that?
Speaker 1:That is, oh, I don't remember 167 a month.
Speaker 2:A month, OK cool.
Speaker 1:Yes, and what's nice is it's quite flexible. So if they don't want to do the mastermind sessions anymore, after a month they can just remove that and stick with the self-paced lessons. Oh yeah, so they have the mastermind, they get homework, they get feedback, so yeah, they get all of that. But again, I do discounts for those as well. So if they join straight away, they get 100 euros off, so they get the four sessions for 60. I say 67 or 69 euros. Anyway, they get 100 euros off, so they get a bit cheaper.
Speaker 2:Nice, ok, cool, and about how many members have you got in each of those at the moment?
Speaker 1:Right now. So there's only one mastermind group right now because I'm in the process of onboarding another teacher. So there are 15 in there because I capped it at 15. Inside the actual community there's over 200. People in there. Okay, yeah, so that's still a baby, because I need to open the doors again. The current thing I'm working with now is opening and closing the doors for enrollment.
Speaker 2:Okay, nice, that's great, okay, cool. And so what does your kind of email marketing and funnels look like? I don't know. It sounds like, well, you've only just started with doing email marketing at all. Yeah, so how often are you doing an email promotion, do you not know yet? Is it too early to even be able to ask you that question?
Speaker 1:It's too early, I wish.
Speaker 2:I could answer.
Speaker 1:But no, it's too early. Right now we're thinking well, not thinking. We are in the stages of developing like a nurture sequence I'm not sure if that's what it's called, but like a 90-day nurture sequence.
Speaker 1:So when people join the mailing list, we'll nurture them for 90 days and during those 90 days, hopefully, I'll be opening the doors. You know I plan to open the doors quite regularly for enrollment and yeah, that's the idea with that. But we're still in the email writing phase, me and my VA Trying to, you know, get all these emails sorted then we can schedule them. But yeah, it's a long, long task.
Speaker 2:Okay, okay, cool, nice, all right, cool. So we've talked through how you got started, how you built up your audience, how you got started with your courses, how many people are taking part, about what kind of level you are at at the moment revenue-wise. I did the sums on that and that came out to a full price that would be like maybe 10 grand a month or something like that. Yeah, so I guess, with discounts. It's a little bit less than that, is that right?
Speaker 1:It is yeah With everything that I do. So if you're taking into consideration like sponsors or ad revenue, like everything, in total it's about eight to 10,000 a month that.
Speaker 2:I'm making right now.
Speaker 1:But yeah, it really fluctuates. I mean, I guess you know how it is.
Speaker 2:That's the word you were looking for earlier, wasn't it? Fluctuates I think so. It goes up and down. I think you went with yeah.
Speaker 1:Yeah, like one month you know you can make like nothing, and then you know the next month you're making I don't know 20K and you're like what? It's so so changeable, yeah.
Speaker 2:Nice. So if people have heard this and they want to go check out your, your socials and what have you? What's the? Where do they go on YouTube? What are they who search for?
Speaker 1:So you can search for pronunciation with Emma. I think if you search like any kind of pronunciation topic, I'll come up, as you know, one of the the people on the main page, I hope. But if not, then yeah, pronunciation with Emma's, where you'll find me.
Speaker 2:Beautiful Nice, and that's going to be on YouTube and Instagram. And then your website is pronunciationwithemmacom. Yes, and then do you still do? There was a podcast you were doing called procrastination with Emma. Do you still do that as well?
Speaker 1:Oh, I do yes, so um, oh God, okay, yeah, we should have very clever play on words. Yeah, it was. This is how mental my community is. Right. Like they helped me with names and stuff like that Because I was looking for the name. I was looking for a name for my podcast and I also wanted to start doing Twitch, because I I don't know if anyone's familiar with Twitch, but in case they're, not think of YouTube, but only live streams and people playing video games. Right.
Speaker 2:Yeah.
Speaker 1:So I started doing that during the pandemic because I was like I can't go outside. I'm going to start a YouTube channel, Sorry, I'm going to start a Twitch channel where I play video games.
Speaker 1:But I teach English through video games and what was really interesting is that no one else was doing it at the time and I was like why am I the only one? Coming up with this idea Like this is, you know, crazy? So there, I was just the only English teacher teaching English on Twitch, like actually teaching with video games. So that was a really good excuse in my head not experience, that's the word. I can't speak English Really good experience. It got me used to being on camera, got me used to chatting, got me used to chatting to myself, you know. And it got me used to doing live streams.
Speaker 1:I absolutely love doing live streams. You know, I learned how to play a video game, focus on chat and also make sure everything is running at the same time. It really is a multitasking challenge. But yeah, I love that. And then, off the back of that, I then started the podcast procrastination with Emma. So that's kind of a bit more like my personal side, me talking about topics in a very casual way. The tagline is that we're just two friends chatting in a pub. You know, it's very, very casual, but still there to help English learners who are a bit more advanced.
Speaker 2:Fantastic. Well, thanks so much for coming on today. Really appreciate it. Before we wrap up, I'm just going to do a review, or read out one of our five star reviews for the podcast. This is a fun one. It says this podcast made me an extra $13,000 in five days. In one of the episodes, john talks about doing a Christmas promo. I applied what he said and made nice bonus of $13,000 in five days while I was eating Christmas dinner. So that is a beautiful thing to hear. Thank you very much for leaving us that review. If you have been enjoying this podcast, please leave us a review on Spotify or on Apple podcasts, wherever it is that you're listening to it, and let us know what you've enjoyed about it and we will probably read it out on the show. If you've enjoyed the episode and you want to get future episodes, then please subscribe wherever you listened. And thanks so much for listening. Really appreciate your time and that you spend this time with us and Emma. Thanks so much for coming on.
Speaker 1:Thank you very much for inviting me and thank you everyone for listening.