The Art of Selling Online Courses

How a Data Driven Approach Helped Jeff Sauer to Scale His Business Globally

June 22, 2021 John Season 1 Episode 13
The Art of Selling Online Courses
How a Data Driven Approach Helped Jeff Sauer to Scale His Business Globally
Show Notes

Jeff is the founder of Data Driven U, business coach, blogger, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing. Jeff’s work has been featured in many industry publications and “best-of” lists. Jeff has had 49,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. One of his personal ambitions has been to share his knowledge and passion for online marketing with 1 million students through online programs. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” Jeff shares a story on how he turned an obstacle while running an agency into a business opportunity – and scaled it into a six-figure business. We talk about the steps for building the right customer avatar and how segmenting lead gen could be done by using one simple question. Jeff shares his point of view on sending out promotional emails and goes deeper into the promotional tactics which deliver results.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to talk about courses with people of different expertise 
  • How partnerships can boost your course business and why you should implement them thoughtfully
  • Tips and tricks for segmenting your target audience
  • How cutting out a portion of your subscribers can increase your average subscriber quality
  • How to gain confidence and build an audience for your first webinar

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.