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The Art of Selling Online Courses
The Art of Selling Online Courses is all about online courses.
The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
The Art of Selling Online Courses
CRUSH YouTube SEO in 2024 with Justin Brown's Tips
Ready to level up your YouTube SEO in 2024?
Join Justin Brown, CEO of Primal Video, as he breaks down effective strategies to help you improve your channel's visibility and engagement.
In this video, you'll get an inside look at Justin's process of publishing content on YouTube that ranks in the 1st place of YouTube and Google search, tips for smarter keyword usage, and practical approaches to content creation.
Learn how top creators grow their audience and increase watch time with tried-and-tested techniques.
Whether you're just starting out or already creating consistently, these tips will help you fine-tune your approach and get better results.
Check out Primal Video's YouTube channel: https://www.youtube.com/channel/UCO4Nw0vUpxgb0zsziJ1SaMg
Primal Video Website: https://primalvideo.com
Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Hello and welcome to the art of selling online courses. We're here to share winning strategies and secret hacks from top performers in the online course industry. My name is John Ainsworth and today's guest is Justin Brown. Now, justin is a Netflix featured producer and video marketing specialist, helping entrepreneurs leverage the power of online video to build and scale their businesses. Together with his brother, mike, they've grown their YouTube channel to over 1.6 million subscribers and built a seven-figure automation-driven business off the back of it. Justin now teaches their proven systems for creating impactful videos, building targeted audiences and scaling revenue streams at primalvideocom and today we're going to be talking about proven SEO YouTube tactics and dive into how you can boost your channel's visibility, increase your views and grow your subscriber base.
Speaker 1:Now, before we dive into today's episode, I want to share something incredibly valuable with you. If you're looking to boost your course revenue, you need to check out our 7-Day Roadmap to Increase your Revenue. It's the same system that we've used to help countless clients achieve predictable revenue without making sales calls, running paid ads or competing on price. You're going to learn how to increase your course revenue by 30, how to identify and fix the missing parts of your current funnels and how to optimize your funnels for maximum performance. So if you're ready to take your revenue to the next level, go to datadrivenmarketingco slash roadmap and download it. Justin, welcome to the show. Thank you very much for having me back on Nice. So YouTube SEO is constantly evolving. What are any strategies that remain consistent in organic SEO on your YouTube channel?
Speaker 2:So, if we look at what YouTube needs, whether you've got an SEO focus or not, youtube needs to understand your content. So we need to pass whatever information we can to YouTube so that it understands what our content is about, so that it can push it out to the right people. So that's the first thing we need get our content shown. We then need to get our content clicked on. World's best video doesn't get clicked on. No one sees it. So the thumbnail strategy super important part of that. And then the third piece is we need to keep people watching.
Speaker 2:So the SEO really falls into the first part, as in what does the search engine, what does YouTube need to understand our content? What can we do to get that leg up, to be ahead of most other people that are just uploading and hoping fingers crossed that our content is going to show up? We can jump past all of that by getting some insight as to what people actually want. What are they searching for and then what do they actually want inside of those pieces of content? That's really what we're looking at in terms of that. So we need to get our content shown on the platform, we need to get it clicked on, and then we need to keep people watching. That's really, in a nutshell, what YouTube is looking at.
Speaker 1:With that first one, with the getting it seen. Why focus? Because you focus mostly on like a search-based approach, right, rather than discovery base, and discovery base is like 90 of youtube. So why? Why do you focus on the search base side?
Speaker 2:it really is the low-hanging fruit. But there's extra steps in there. That where a lot of people are like you know what, if it's all good for mr beast and he doesn't have to, he doesn't worry about keywords, then why should I? But if we look at that and we break that down for a lot of those channels, there's nothing wrong with that strategy. But it really is a broad market appeal and there's a lot more competition.
Speaker 2:You're competing for people, for their attention in the homepage and being a recommendation for someone.
Speaker 2:It's a lot harder to get into that and it's a lot harder to stay there consistently. Then, once you're in search like we have so many videos now that are coming up on eight, nine years old, that are still getting views, still getting traffic, still helping people, still having ads run on them, so we're making money from it, still having our affiliate links clicked, still growing our email list all those years on. So with a strategy for showing up in search results, you don't need to stand out and be in competition with people like Mr Beast. We're narrowing the playing field and we're looking at for when our potential clients, customers, are typing stuff in, how do we show up to be the guide, the person that helps them, that we can build that know, like and trust with them on autopilot if we're doing this consistently so to. That is the low-hanging fruit, but it's also that research piece, the seo piece, is a piece that a lot of people don't want to do, but it's also not that daunting of a task.
Speaker 1:it's going to allow you again to to to be well ahead of most people that are uploading on the platform now you'd mentioned this to me like a year or two ago, something like that, and said this is the approach to take, and I was like, yeah, that makes total sense, but it wasn't like the part of the business I was working on at that at the time. And so we've started doing long-form videos for YouTube now and we did them like with just you know, choose whatever topic, put it up there, not search, focus at all. And I went back through and looked at what are our most successful videos and I found they were ones that had a specific keyword in there and have been just like terrible videos. Like if you watched it, you'd be like this this is so bad. How could this possibly do?
Speaker 1:Well, it's got bad sound, it's got bad lighting. It's got bad lighting. It's got bad camera. It starts with no hook. It just starts with me going well, what we've already done is this and I'm like where, when, in what video? Like there's just nothing about. It is good and yet it's our top performing video that we've ever had and I'm like, okay, I should do more like that you know.
Speaker 2:So it's crazy how that works sometimes, and this is where a lot of people get lucky and they'll do some sort of tutorial or a how-to piece of content or something, and they're not looking, they're not doing keyword research, but those go on to be the ones that stick around for years. And that's really what we're talking about here. How do we create this evergreen style pieces of content? It doesn't mean that every video has to come from that place, but the other side of it is by doing this keyword research topic research really is it's going to give us insight as to who it is we're actually going to be speaking to inside that video before we make it, and we will know then, based on that phrase, that we're going to optimize for what level they're at. Is this a beginner that would be searching for this thing, or is this someone who's further along, like? Is this advanced terminology that we're creating this content around? So we're able to create this experience inside our videos by having this insight as to who it is that's going to be watching and exactly what they want.
Speaker 2:And it really feels like we're almost cheating the system a little bit, because the viewer experience on the other end is, this video covered everything that I needed. It didn't? You know? It wasn't just dragged out for it to be a longer video for the algorithm. It was exactly what I needed in this moment, which is when I'm looking for help and I'm searching for stuff on YouTube. But the awesome piece about this whole SEO thing as well is, with a channel like ours, our number one traffic source is YouTube search, but our second biggest traffic source is external, which is Google search. So we have content showing up on Google search as a massive lead in to YouTube. Yes, same company, google, owns YouTube, whatever, but it's we're grabbing people that are clicking to choose to watch a video that haven't even gone to YouTube. So that's the other side of how powerful this is.
Speaker 1:And the other thing I found with this search based video. So I've been doing a lot of the keyword research, a lot of the basics and this, going through using vidIQ and you know, pulling up all the, all the different numbers for the different keywords, and as I do it, I've been like looking at doing some of the searches myself and seeing what videos are coming up and they're terrible, like they're nothing to do with the search term. I'm like, oh my god, this is wide open. I would have thought this point in youtube existing. This would have been like a you know, but there's just.
Speaker 1:You'll search for some search term, let's say online course sales page. We're doing a video about at the moment, just did one yesterday and the top one that comes up is Alex Hormozy teaching how do you sell online courses, and it's like that's great. Alex Hormozy does amazing content, but he is not talking about online course sales pages and in fact, as you go down the page, nobody is talking about online course. So some people talk about sales pages and some people talk about online courses and I'm like, oh my God, this is, this could be really powerful.
Speaker 2:So that's. That's exactly what we're talking about here, is it? And why I say it's the low hanging fruit? Most people aren't optimizing their content or they'll make the video and they're like, oh, what keywords could be put in afterwards? If you start from that fact, you know what people are searching for. You know what people are searching for. You know what they want. You know that you can deliver a great experience where the viewer feels like that video was created just for them.
Speaker 2:To your point, youtube's found that when it does put those Alex Hamosi videos in the results of people searching for that phrase, that people do click on it. They're going to keep putting it there. Right, because if we put this video here and it gets clicked more than others, we'll keep it there. But that doesn't mean that that video has been optimized to to be the best one that's there or is also the best piece of content that should be there. It's, it's just the best fit that it's found. So, so many times we're finding that a lot of the top videos out there, they're not optimized, and that is a massive opportunity. But the other side of this, too, is, even if there were some there that were optimized and I know that a lot of you guys listening you've probably seen this that a lot of people out there are already making the videos you want to make. Some of them have millions and millions of views. That, to me, is the perfect opportunity for you to make a new version of that video now, sharing your thoughts and opinions. It doesn't mean you're in competition necessarily, because YouTube rewards new content. It wants new, good, recent content. It doesn't want to necessarily serve out a video from nine years ago, like what's the human on the other end going to click. They want to know if this, like what's the strategy for now, what's the solution for now? So it's a massive opportunity and it breaks you out of that noise of trying to compete with the homosies and the gary v's and all of those kinds of things. So you can see that that strategy does work too.
Speaker 2:But that strategy really relies on already having the personality. They're big personalities and, like I'm much more of an introverted person. I know that a lot of people you know freak out to get on camera. I used to hate having my photo taken. So the thought of bringing and being that kind of a personality, that's not me. So how do we the rest of us, the mere mortals, compete with that. And that's really where search comes in as a massive opportunity. And look, it doesn't mean that every one of your video needs to be search optimized. You can still experiment, still do the feel good one that you want to, because that's what you want to make in the moment. I'm all for that. But if all of your videos are that, then it's such a hit and miss strategy that it's going to be stressful and it's unlikely to get you to where you want to go. So I would say be strategic with the content wherever you can.
Speaker 1:All right. So let's say, someone's listening to this. They have been doing some work on YouTube, but they haven't been doing search focused stuff. They're sold, they're like this sounds great. I'm going to do more of this. The first step, it seems like, is the keyword research. Is that fair?
Speaker 2:Yeah, that's where I recommend you start, yep.
Speaker 1:So what is your process when you're doing that? How do you do that keyword research?
Speaker 2:So it's actually pretty simple. If we look at the viewer behavior again and knowing that YouTube is a search engine and knowing that the algorithm is trying to create a good experience for the viewer, on the other end of that, then if we look at what our behavior is on YouTube when we're going to search for something not just showing up or open the YouTube app on our TV and browsing through and finding stuff when we're actually looking for something, what is our behavior? And it's to go to that search bar at the top of the page and we start to type in it might be three words, two, three, five at the most words and we're going to expect that on the other end of us typing in that that something related to what we're typing in is gonna show up. Right, that's how YouTube works. So we follow the same process when we're doing our keyword research, because it's following what the viewer would do. So we go to YouTube and we start to type in two or three words related to our topic or niche, the video that we're thinking about making, and we're seeing what pops up, those auto suggestions I'm sure you've all seen that before they're not random suggestions from YouTube or Google. These are things that people have actually searched for. So you know that anything that's showing up there, there's demand for it. There's been people looking for this previously, so that is the main.
Speaker 2:First step that we're going to is like let's see what's in there and let's use. You can use a wildcard, you can use the underscore, the line across the bottom between words, and that will be like a fill in the blank. So you could go how to underscore editing and that would fill in the blank and add extra words around that. So amazing, like just to come up with topic ideas. Now we can go one step further and we can use a tool like Keywords Everywhere and it's a Google Chrome plugin. I think it works for Firefox too and that will overlay in that search box the amount of searches per month that each of those search phrases are having. So we can then see is this a 4,000 searches per month or 400,000 searches per month? So then we can gauge which one of these we want to focus on. But that's really in a nutshell it.
Speaker 2:So, yes, there are other tools, like vidIQ that you mentioned. There's TubeBuddy, morningfame, but what we find is, with a lot of those other tools, they've got their own algorithm at play. With a lot of those other tools, they've got their own algorithm at play. So they and they're trying to obviously help you do the manual piece of then researching and seeing competition and is this a video you should make, based on the size of your channel? All of that stuff.
Speaker 2:But what it can end up doing is it can oversimplify things and end up it becomes a race to the bottom because everyone is fed the same information. So everyone then goes ahead and optimizes for the same things. But so many times it has told us not to make videos that go on to be the biggest videos on our channel and likewise the same the other way. It's told us to make stuff because it's got a good competition score, a good ranking score, and they've just tanked. So what we've found to be the best north star is the process that I just shared with you. Let's go and see what youtube and google themselves are suggesting and then let's validate how many searches per month with that keywords everywhere, plugin.
Speaker 1:That is as far as we go with that and do you think that the, the search volume, the keywords everywhere is giving you is more accurate than the vid iq?
Speaker 2:one is that because vid iq could just give you the search volume and you could use that instead it could, but what we found is that there's discrepancies between them, right, so we'll find we've got vid iq, we've got keywords everywhere and all these other tools, and they'll all be totally different. So we're massively different.
Speaker 1:It's like what is, I guess, someone that's like this one says 2000 and this one says zero, and it's like okay, well, you've got to choose one, I guess. But so why have you chosen keywords everywhere, though? Is that like have you found it to be better From years of?
Speaker 2:doing this. That one constantly is the best representation of search volumes from what we've seen. Now, if we're really looking into this technically, it's Google search volumes that that's giving us. So it's, but what we're using it for is not to determine. Will this be successful on YouTube it's? Do people want this and how are they articulating the thing that they want? What words are they using? What words are they is Google suggesting from what we've typed in? Because you'll see that a lot of times you type something in and it says did you mean this? All right, then, that's really interesting. Okay, maybe we take a step back from what we were going to name this and let's look at what google is suggesting here. So, keywords everywhere is our north star. We don't need to over complicate it with those other tools. Nothing against them, but too many times their algorithms at play have been misleading, and we see that with our clients and students as well got it okay cool.
Speaker 1:So you've done the keyword research. What's the next step for you? Are you creating the title and the thumbnail before you make the video? Or like, what order are you doing things in? So?
Speaker 2:keyword research by far and I got and what we'll end up with is at least one primary phrase, three to five words that we want to optimize for, and I'm going to use that in the title to form the basis of it. I want it in there somewhere. I don't just want to load keywords in, because it's still got to work for the human on the other end, it's got to be compelling, it's still got to get the click right. So the title is definitely done before I make the video, because that is the framing. I keep coming back to that when I'm planning out what to say in the video, because it's in context of that, the goal of the video, the title, the promise so.
Speaker 1:I don't sorry to interrupt but if I understand right. You're taking the keyword. You go right, this keyword. I found it through going to YouTube search bar. I see that people are searching for that. I saw keywords everywhere. Told me there was enough traffic. Oh, actually, take one step back. What? What do you count as enough traffic in your niche? What are you looking for?
Speaker 2:Right. So there are videos that we've done and Keywords Everywhere will show you down to, I think, 100 searches per month. There are videos that we've done around 700 or 800 searches per month, knowing that that's not going to be a massive video, but it's still something that we want to create and when people search for it, we want to be the person that shows up on the other side of that. So there are videos that we will make. As long as I guess, as long as there's some numbers showing in there, some search volume, then it's enough of us to say, okay, people do want this to some degree. But what I'm really looking for is, I'd say anything, 5,000 plus. But there's so many cases where, as you said, you're looking at the keywords and you're looking at who's optimized, that we'll find some of the big ones 100,000, 200,000 plus where no one has optimized for. So obviously that's really what we're looking for. But we're gauging interest and with the search volumes is per month, right. So you'll also be able to tell if something's trending up or trending down. So a lot of the AI searches you might get an average. It might say, right now the average is 40,000 searches per month, but when you really look into it, it could be closer to 100,000 if it is something that's trending up. So I think that's why that is the first step.
Speaker 2:Is this worth me taking the next step and exploring this further? Do people actually want this thing? And then, what do they actually want? So we frame that around. Is this a beginner's video, advanced? Is this talking about free stuff? Like what? Is it that we wanna frame this around?
Speaker 2:Because one keyword phrase could be multiple videos, right. So like, best editing software for who? For free, for beginners, beginners for advanced, for iphone, for android, for mac, for windows? Right, so we make all of them. So we totally dominate for best editing software. The irony is best for who? Best for what? Like there's no best, but uh, the viewer thinks there might be, so they're going to click the video.
Speaker 2:So we find our phrase, then we do our thumbnails last. I know a lot of people say make your thumbnail first. I don't have a problem with that, but to me I'm shooting the thumbnail image for most of our videos at the end of recording the video, because if it is a product review or something, I can hold up the product, I can show it. I can, you know showing something on my phone. I'm lifting that up so I'm able to create something specifically for can show it, I can. You know showing something on my phone? I'm lifting that up so I'm able to create something specifically for that. But it's also done at the time of recording. I just leave the camera recording and I'll point and pull silly faces and feel like a total idiot.
Speaker 1:But I'll do whatever it takes to get the click. Silly faces is like a requirement, isn't it? For YouTube thumbnails? Oh, is like a requirement.
Speaker 2:Isn't it for youtube? Oh, I wish it didn't work. And look, we've tested it. And every time we a b split test, I'm like can we try again one without my face? Uh and yeah, it's the. It's the expression that you know, it's the intrigue that why is he pulling that face? Or I? That guy can't look that bad. I have to click the video to make sure that you know that that's not his real face. So i'm'm prepared to feel like an idiot For everybody listening.
Speaker 1:Justin is very handsome. He does not expect this.
Speaker 2:I'm paying him to say this right now, Thank you. So yeah, thumbnail is normally after we've shot the video Gotcha, Okay, cool.
Speaker 1:So we're doing the keyword research and we're looking for in your case you're looking for search volume from 700 or 800 at the bottom end to maybe 40,000 or 100,000 at the top end, and do you find it's generally easier to rank for those smaller keywords? Or are you doing those because maybe they're more like bottom of funnel, more somebody who is like interested in taking, who looks from the phrase that they're more interested in taking action straight away, or like how are you deciding? Why would you ever do the 700 rather than the 40,000?
Speaker 2:So we would mix it up, and so an example of one that was 700 and now is much higher was best email platform or best email marketing platform. It's one that we wanted to share our thoughts and opinions on that, and now the search volume for it is much higher. I'm glad that we made those videos. We could probably refresh them and create a new version of them, but at the time we're like these aren't gonna be big numbers but, as you said, anyone's looking for that and is looking for an active campaign versus ConvertKit or something like that. They're so much closer to the fence of taking action, which makes it a great affiliate play. But also it's a different topic and something that you might like I wanted to talk about. Like that's something that I would geek out on and sharing the pros, cons, whatever.
Speaker 2:Again, just our thoughts and opinions. So there will be some videos where the numbers are lower and I guess I wouldn't want them all to be that low, so we're doing them every now and then. Likewise, I wouldn't want them all to be super high numbers, but also high competition. What the best case scenario?
Speaker 1:what we're looking for is high search, low competition and they are identifying that low competition because vid iq has obviously got their like score for that and you're ignoring that. You don't, you don't trust that one. So are you just going into each search term and going like, what do I think? How good are these videos? Are they optimized for this term, for this term? That kind of thing?
Speaker 2:Yeah, pretty much, but it's not what. I think there is a way that we can actually look as well. So, obviously, if we want to play in the realm of this search phrase that we've identified best editing software, best editing software on Mac, so something more specific I'd run that search and I'd say, well, who's on here? And I'd look at are those videos actually getting views? Like, we know that it's got X amount of search volume, but is that relevant for right now? Are the videos that YouTube is showing in the top? Are they actually performing?
Speaker 2:Because sometimes you might find that the search volume could be skewed, could be misleading. So we found this with an app like think of an app like Descript. Right, If people go to Google they type that in, but they just want to log into the website. They're not looking for a tutorial or anything. So that's going to skew the search volumes. So we can't say we need to make a Descript video because just the word Descript has X amount of searches per month. We've got to look a little deeper than that. So, uh, I've totally lost my train of thought there. Where, where was I?
Speaker 1:we'll cut that bit out, that's fine um, we're talking through.
Speaker 2:How do you choose?
Speaker 1:which of those keywords? Um, uh, like what? What the competition is, because you've said you want to have high volume low competition, but how are you? Defining low competition is Because you've said you want to have high volume, low competition. But how are you defining low competition? Is it like seven things that happen in your brain, or can we pull those out and help people listening to figure that out?
Speaker 2:Yeah, no, totally Lost my train of thought there. Yeah, so the competition piece is I'm going to run that search because, yes, we want to validate the traffic. Having that Keywords Everywhere extension installed, it does tell us the number of views per day that those videos have as well. So we're not just seeing do they have views on them, we can see are they still getting views, especially if they're older videos, which is going to tell us that people do still want this. So we're validating that and we're validating that those videos that are up there that are top of search results are are getting views. But the other thing that I'm actually going to do on that page is I'm going to search that page. So ctrl f or command f, uh, to, to search the page for that phrase and I'm going to see for agnostic in your, in your, uh, your find shortcut doing too many tutorials where?
Speaker 1:people like what about on Windows? Yeah, this is good.
Speaker 2:So hey, you got to cover all bases. So I'm going to do a search on that page in the web browser and it's going to highlight wherever that exists. I know this may sound very rudimentary, but it's going to show you in the title where that exists. It's also going to show you if it's in the description or in the chapter markers as well, because you're seeing a lot of that in search results now and I would say if the top four or five videos had a lot of views and they had optimized for that, had that in the title and somewhere in the description, then I would say that's a high competition because we're banking on them not being optimized to that level.
Speaker 2:Now that doesn't mean that we won't make the video, but we'd make the video with the expectation that there's going to be a lot of competition. This video might not perform or it might take a long time to perform, because there's already a proven track record there. They're clearly still getting views, they're already optimized for it, so it's going to be tougher for us to knock them out. But again, we've always got that piece of a new video, always has potential to take down whatever else has been up there before if it's a better video.
Speaker 1:Nice, okay, cool, so we've got it. It sounds like it's not an exact number or something You're not going right. Take the number of videos, look at how many chapter markers divide that by this number, or something like that. It's a bit more judgment, but you're basically looking for how optimized are they and are they getting searches? So if they're getting searches, that means that people are clicking based on um, the search term, which means that that's, that's worse, if people, if they're getting more search.
Speaker 2:That means that your competition yeah, yeah yeah, so we are.
Speaker 1:We're looking for low competition there. We're looking for low competition there. We're looking for where videos don't have clicks, where there is a good amount of search term. Where they don't, they aren't optimized in the title or the chapter markers or the description or any of those places, ideally. And if they are optimized, then we might still go. Okay, we're still think we can do better. We're going to put something out but it might not perform. So that's kind of a bit of a judgment call.
Speaker 2:Or what I would do in that case if it was totally saturated and it was a really broad search term, is I would say, how else would someone articulate this pain problem thing that they're looking for? Is there another, a lower searched keyword phrase, that would essentially be the same video, where we could come in and we could dominate with that search phrase, still create the same piece of content to then start to also show up, potentially, get you know, when we're not in competition with them, we're kind of going around them and for a lot of things there is. We're just articulating something a little bit different.
Speaker 1:Got it. So sometimes, when there's that high competition, say, okay, well, we still might make a similar video, but we're going to find a different keyword phrase. We're going to look for a different angle to find an untapped vein of search. Okay, cool. So you've now got a keyword that you're going to make a video for. We're making the title. I'd interrupted and taken us back a stage there, but you're making the title. I'd interrupted and taken us back back a stage there, but you're making the title. Do you have a process for that title? Obviously you need to have the keyword in there. Does the keyword need to be at the beginning? Should the video title just be whatever the, the phrases that people are searching for? You know how to use, uh, descript or whatever it is, or do you add in some curiosity or some um, you know, anticipation, or like you won't believe, number seven, tip, number seven, or like how? What are you kind of doing as your process for that? We?
Speaker 2:definitely don't want to just have the keyword phrase. It's not enough. Because if we, we think of the experience again. If you've ever searched for something on youtube and you see you've got still a bunch of options there that show up. What makes them stand. So we're not even going to talk about the thumbnail image at this point.
Speaker 2:But if everyone just had best editing software or Descript tutorial, why For who? Why do I need to click on your video? So we should have something in there that's going to create that intrigue or allude to the video. So if it was like personal training or workout stuff, right, it could be at home, no weights necessary. This will make you sweat, right, they're not things that people are gonna search for. But if they're like, oh, that's me, yeah, I really wanna sweat and I've got no equipment at home, or I want it in 10 minutes, or your kids will love this recipe, or something like that, it's the piece, it's the why they want the thing that they're not searching for. So we want to add something like that in.
Speaker 2:Now to your other point. Do you put that at the start? Do you put it at the end? I really think it's got to be at a case-by-case basis and looking at what does the viewer need to see. Do they need to see best editing software or do they need to see number seven will blow your mind. What do they need to see to get that click over the others?
Speaker 2:So you might find on some of them, the keyword phrase is the perfect phrase that summarizes what the content is going to be about, and then the why you should click piece could be towards the end. We don't want to make them too long, though, because you'll see, in a lot of places on YouTube is truncating and chopping off your titles to shorten them up. So you still want to make sure that, whatever the most important piece for the viewer to see, and after they've searched for it because that's what we're optimizing for do they need to see the keyword phrase again, or do they more so need to say I'm on a curated list because I've already searched for something, so they've already like know that these are related to that keyword phrase. Do they need to see the keyword phrase again? So it really has to be done on a case by case basis, but you've always come back to what does the viewer want. Let's keep the viewer in mind and that's what YouTube is optimizing for.
Speaker 1:Got it. So you're looking at that keyword and you're thinking, if I was searching for this, what would get me to click on it? What would I be actually after? Try and put yourself in the mind of the, the searcher, and be like okay, so I'm searching for best mac video editing software, 2024, whatever the phrase is right. Okay, who am I? What do I want? What would get me to be interested right now and clicking on it? People I know who are searching for that. What would they be doing? And then, do you do you have, do you have, parts that you tend to add in there, like, does it tend to be curiosity based? Do you go a bit click baity, like? What kind of approach do you? Are there like a few that you select from as your options of how to improve it?
Speaker 2:so, even adding words like best, no one wants the second best, no one wants the worst right they want a great keyword phrase, isn't it?
Speaker 1:second best mac video editing software.
Speaker 2:Yeah, I mean, look, I'd probably still click it but uh, so, um, things like best diy how to. They can work really well at the start, but in terms of getting the click, um, it could be things like um. Like we said with a, you know, this will make you sweat for free. Even just adding the date is one that we use a lot 2024. People don't want necessarily the 2023 one. If there's a 2024 version, you might be outdated. Even if it's not so, they're always going to click on a newer one, the one that they think is going to be the best fit for them, which is why we update a lot of videos and we make new versions of videos every year, because we know that the viewer is going to click on the latest one, um, you know, if it's presented to them, even because they think that something might have changed, even if it hasn't.
Speaker 1:Um so have you ever thought of just doing this? Is this is probably not very good quality videos it would be but like just when you record it going 2023 and then saying it's just and then like cut that like the video afterwards, can you?
Speaker 2:that's no good we just won't say the year look I mean, this is the thing with that title.
Speaker 2:Yeah, that it's. It's on there, like we have videos where, like best editing software, we're doing them for years, so there's like a 2019, 2018, and those still get views. We're not hiding it, we're not like changing anything on there, but, for whatever reason, those are still being watched and people are clicking, knowing that that you know YouTube is suggesting it to them or they're finding it there in search, that that's the best one for them, but likely if they do land on one of those, then the one that will be recommended on the side will be one of ours Same channel, same topic, like very similar title. So they're more likely to jump across and watch the other one too. And the only time we would take down an older video is if it's going to be really misleading and send someone down a wrong pathway. So if not, then it just it's part of the archive, it's. That was our recommendations at that time.
Speaker 1:The other piece that you said, sorry I think this is.
Speaker 2:I liked that you said you're getting people in the headspace of what would you, what would you think Like, what would you search for? But I think the next step is would you think Like what would you search for? But I think the next step is that's all well and good for us, but we're in our own industry where we know more than our prospects. The harder thing, but probably the better thing, to do is, after you've done that, what would I search for to find this? That's a great place to start, but what would someone search for? What would they type in if they didn't know what I know? If they knew this video existed out there, what are they searching for? So an example from our world would be or my world would be I could do a color grading tutorial. Right, and some of you might know what. That is Right. But what would people who don't know what color grading look for? How do I fix the colors in my video? Exactly the same video, right. Same outcome. I'm gonna show you how to fix the colors in your video. Exactly the same video, right? Same outcome. I'm going to show you how to fix the colors in your video, but I'm titling it two totally different things. So there could be a way where, if color grading tutorial was the phrase, then we could still have how to fix the colors in your videos three easy steps, whatever you know. We could make it clickable. But we could please both the people that you know. A more advanced person isn't necessarily not gonna click that video because it's how to fix the colors, but a beginner person that's speaking exactly to what they want. So we can take that step back.
Speaker 2:If someone who didn't know our industry speak our industry lingo, what are they searching for? What's the outcome, what's the feeling, what's the problem or pain that they want to solve, and how are they articulating it. And that's where I really like that keyword research, because that helps us get to that point. Sometimes we are too close to our own thing and we know that this is tech, like this is called a sales page. Well, what does someone call it? They don't know it's a sales page, right? So if we can get to that point, it could be more. So how do I make more sales? Well, the answer is a sales page, and we're going to show you how to do that. But they're back here like I just want to sell more stuff, and so the niching on how to sell more stuff could be. I'm going to give you a sales page tutorial one of the things.
Speaker 1:So, looking at from like um, as I've gone through this process with the keyword research, I'm seeing some of the stuff that I think of, like online course sales page, right, right, so super specific to our niche exactly. Our target audience can be searching for it. That might only have, I don't know, 500 searches a month, something like that. How to sell online courses is super broad. But I'm like, but there's higher competition and I'm trying to figure out, like, how broad do you go when you're doing this? Do you have like right, this is the niche that I'm after. I'm only going to make stuff that mentions that niche or whatever. Or do you go, I'm going to go super broad, but this one might just be it gets more views but only a percentage fit for my video editing or YouTube course and the others might what? Just like click an affiliate link or something like that. How are you making that decision about? Like, how, how targeted you are with that?
Speaker 2:the. There's a lot of people say the riches are in the niches I don't necessarily disagree with that, but I think there's way more people.
Speaker 2:We can show up, we can help, we can impact way more people if we think broader. So in your case of the uh, creating the sales page or how to sell a course, as you said said, it's way, way broad. I think that was your example. One is going to help them do the other. If the thing they want is to sell the course, then we can still target that how to get more course sales or how to sell a course. Then your niching piece on that, the icing on the cake piece, becomes.
Speaker 2:This specific video is about sales page, why you need a sales page, why your sales page is letting you down. So we're still able to do that. But we're then showing up for people that we're looking for sales page help which is more advanced, more further along. They're aware that that's the thing that they want. But we're also showing up for the people that are a step further back and when they see it they're like oh yeah, that's the one, that's the thing that I want. So we're able to get both. We're able to double dip and you could even have double keywords like a long tail keyword in there for that.
Speaker 1:Yeah, so if we look at like email marketing right, that's a very, very broad term. What I found like the search volume I got here is about 300,000 searches for that. For how to sell an online course is 7,000 a month. How to online course sales page is like a few hundred a month. So it's like there's that kind of balance, it seems like. But you're also considering this idea of the maybe two keywords in one video as well Interesting, Okay. I would be leaning to the bigger number for that one. Bigger numbers Okay.
Speaker 2:Okay, in that specific case where the option was was it 30,500 or something, or a few thousand and 500, I would be leaning to the bigger one, knowing that those people are going to want this video as well. Like this is going to help them with that bigger search phrase. That those people are going to want this video as well. Like this is going to help them with that bigger search phrase that they were looking for. So then, if there was a second phrase of sales page or something sales page design, optimizing, sales page, sales page conversion, something like that that I would be trying to add in if I could, but I'd also.
Speaker 2:That's. We're just talking title, right, so we don't need to jam them all in there. The first line of your description is the other place where YouTube is looking to understand your content. The first 155 characters of your description should be used to describe your video to the viewer. But if we're able to add in some of those phrases, it definitely will help you with your ranking as well. So if you don't want to load them all up in the title, put them in the start of the description as well got it okay cool.
Speaker 1:So we've done keywords, title, I'm gonna guess here. This is based on my understanding so far. The next thing is so maybe, maybe the next thing is some of that stuff like the description and the chapter markers and making sure you have the keywords in those places, and then the one after is maybe making sure people stick around for the first 30 seconds of the video and actually you're going to watch it. Have I got that in the right kind of order? How do you think about this In terms of the priorities? Yeah, in terms of your process? Yeah, I suppose. So I suppose they're separate things, aren't they? Like what?
Speaker 2:are you? Yeah, I suppose. So I suppose they're separate things, aren't they? Um, if I wanted someone to stick around earlier in the video, like in the video, and I want to hook them in at the start, then I'm gonna try to incorporate some of those keywords in. So what I'm saying at the start is hitting the words that they've just searched for, because we know we're optimizing for search. Are you looking for the best editing software on mac in 2024? Well, I got you covered in this. We're going to break down the top options. So the viewer hears that and they're like oh good, this is exactly what I clicked on.
Speaker 2:This is not clickbait. The algorithm is YouTube is transcribing your videos and, hey, I've said word for word, in the right order, what that search phrase is. It's going to at least start to test it in those top spots, because all the planets are aligning with what it is we're doing. So if it makes sense, you want to bake it into the video as well. But it works for the viewer. It makes them relax. It's almost like this anxiety when someone clicks on your video.
Speaker 2:Did I click this one? Should I click this one? This one's eight minutes. It had an average thumbnail. That pink one was really interesting. Maybe I should have clicked that. So that hook is so important to keep them watching and to let them know that they're in the right place. So by saying some of those things, repeating it back to them, we'll even have text on screen that says exactly the title of the video. So I'm over on one side and the title of the video is on screen for the other. Because if we think of what the viewer behavior is right now on YouTube, they're starting to play your videos as you put your mouse cursor over them or if you're scrolling along toilet TV right.
Speaker 2:It's auto playing with the sound off. That's viewer behavior right, so they're not listening to it.
Speaker 1:How do we let them know that they're in the right place?
Speaker 2:Nice, okay, cool, so we're aiming to say the keyword back to them. Show it on the screen at the same time. You're on one side, the keywords on the other side. Is the hook as simple as that for you when it's a search based one, or is it like is?
Speaker 2:there more to having a great hook why they should stick around. But then we kind of want to open some loops. Let's give them some reason. I'm also going to share with you the biggest mistakes people make. So let's give them a reason to, after they've got the thing that they need, that they'll stick around for something else. And this is where, obviously, to get to the email point of it we're growing our email list. We don't want them to just get the YouTube piece and leave. We want them to just get the youtube piece and leave. We want them to take action and, and you know, move further along our funnels where we have them nice, okay, cool.
Speaker 1:What do you see as like a good engagement time for that first 30 seconds? Is that a metric that you're that you're looking at specifically in terms of the drop-off rate if we're seeing how many people still?
Speaker 2:want around. Yeah, I'm aiming for 60, 65 percent and above, and, uh, that's classed as good, uh, so, which is very a big hit to a lot of people's egos mine especially where you're like what? 65 people, 65 percent of people, are still watching. What about the rest of them? And some of them can be much, much, much lower. And you've got to think again.
Speaker 2:Viewer behavior on YouTube is your video might autoplay off another one, so the numbers are always going to be skewed because people might not have chosen to be on that video. But your goal is to how do we maximize the or minimize the drop off at the start of our video? Because if we can do that, then even if I've got a downward trend of people slowly dropping off throughout, we've maximized what's left at the end of the day, like at the end of the video. So the hook is the biggest thing that I am working on and trying to get to the point. So we go hook intro content. We then have a bonus piece, which is the reason they should stick around for join our email list or download our free guide and then a call to action at the end. That's kind of our structure, that we flow through and that we teach. So the intro piece, though I'm now making that so much shorter. It used to be hey, it's Justin from Primal Video. Will we help you grow your brand?
Speaker 2:And we'd find that people would just skip across that no one cares. I mean, we used to do it at the start of the video and it's like hey, it's justin. Like does this guy who look like you know chris martin from coldplay? Is he gonna get to the point? Uh, right, so we, it's not about you, it's not about you is the viewer wants, like it's a selfish thing from their side just get to the point. So we've removed all of that. I'll still have a name card that comes up like title justin brown, whatever, um, but I'm not breaking the flow of the video. I'm getting to the point much quicker it was fascinating.
Speaker 1:I watched a video from I forget what her name was, but some a female marketer who's got a good size audience you know a million or 500,000, something good size and she had a big section after the intro, so after the hook, which was very lifestyle based, and it was fascinating to watch because it was such a female versus male marketer type thing, like it was much more of like a you're buying into, you want to be like her as a person or something.
Speaker 1:There was videos of her walking down the street and like this beautiful town that she's in and her lovely dog, and he's just like, just like beautifully edited together, nice background music, but I was just like why would I care? But it's similar to like. If you look at amy porterfield, for example, like it's very much like a lifestyle brand, people want to be like amy, so that's an important part of it, whereas I think most male marketers would never do that, would never be like like. Here's why you should be like me, and I don't know if that's something that maybe would work for some guys, but I've never seen a guy do that, I think so I think, there is a piece of personality that comes with those.
Speaker 2:And there's definitely creators that I watch where, in the middle of a tutorial, they'll pause and they'll go and create cinematic b-roll of making a cup of coffee and look, it seems to be the thing, uh, whereas to me my brain goes I clicked on a tutorial. This isn't a vlog, this isn't a day in the life. Yeah, get back to the teaching piece. So I guess we create the videos that we want to watch ourselves. So, if that is you for sure, like you, you've got permission to play, um, but I'm always mindful of what does the viewer need, what does the viewer want? And with me, I don't think people want to see me making coffee, uh. So there's this yep, okay.
Speaker 1:So that really depends whether you're looking at a tutorial video or a top five tips or something like that, as to how you structure that kind of video in terms of the the. Do you need to get people to stick around by going you'll never believe what's in number four, or do you just say, no, I'm just going to teach exactly.
Speaker 2:You're going to follow along on screen as I am going to actually do the color grading or whatever it is that you're doing yeah, I think it's really going to be context for the video, because if, if you've, if it's something that they don't know that's coming up, like your top five affiliate marketing tools or something like that, then you want to tease out, to get them to stick around for number five, even though the structure itself is an open loop. You're saying that there's five that want to hang around to hear out number five. In case that's the game changer for them. We can add some extra context to that. Like number five has made us an extra million dollars.
Speaker 2:So, oh, that's a good reason for me to stick around and hear out through to number five, whereas with a tutorial one it's more. It's a process, so I need to follow all the steps to have success with this. So they're inherently opening loops as well. So I find that those the watch time, the drop-off is less once people are in, whereas the other people will jump in and they'll want to check out quickly. What kind of suggestions are these? Oh, I already knew about Genius Link. I already knew about Thirsty Affiliates yeah, I'm out. So we want to do a better job of hooking them to keep our content. Uh, if, if it's not a tutorial, gotcha okay.
Speaker 1:So after all of that, we've got videos that are showing, we've got people clicking on them, we've got people watching the video. That's not actually what you want. The thing that you want at the end of it is an email subscriber or an affiliate click or what have you like. How much of what you're doing is can I get someone onto my email list and then sell them our courses? And how much is pointing them off somewhere else with affiliate links? And are there any other options?
Speaker 2:actually as well so this is something that, uh, I guess we could geek out on and this is something that, uh, I think, look, our youtube channel is the face of our business. The business behind the channel is our email list and I know that, like, this is your thing. So no one's better to talk about this stuff than you. But our goal is not to get every session, every person watching to leave YouTube, because obviously, if YouTube's seeing that that's happening all the time, then it's not what it wants. It wants people to stay on platform, it wants a long session time. So we don't want to be a session killer where, at the end of every video, someone leaves and then they don't come back. Right, youtube's going to see that as a big negative indicator. So for us, where we do put email opt-ins and lead magnets and things, is where it is a perfect fit or the best next step for someone after they've watched one of our videos. So, if they're watching one of our editing tutorials, we have an editing checklist that they can download, print out and follow along. So it's perfect fit for us to mention that it's not salesy, it's not sleazy or anything like that. It is the next best step for that viewer. So it works out that around 30% of our videos have a call to action to leave YouTube.
Speaker 2:But my biggest call to action in every video, regardless of whether it's actually getting them off platform or not right now, is to get people to go to the description box. That is, I'm not asking for a subscribe, I'm not asking for a thumbs up or any of that stuff. Like you hear all the time, I am asking them to click to go to the description and I frame it in a way of and, as mentioned a few times throughout that there's a bunch of other links and resources down there to help them even further with this topic. And that's exactly what there is in the description. Think of it like a blog article where we can have links off to other videos, other articles, affiliate links. So that's how we, how we have affiliate revenue.
Speaker 2:For us is one of the biggest ways that we make money in our business and YouTube obviously is a big driver of that. So there's affiliate links. There's links to our courses and programs where people can go and find out more. The people that are interested will even if you're boring them in your video at that point, but they like the topic, they're clicking the description, even as a distraction. There's more things on there that they could click off to and keep that session going or work, you know, move further down your customer journey with you. So my goal is to get people to go to the description, because right now YouTube has made it harder than ever before for people to get to the description. If you've seen it lately, it used to be this big thing. Now it was. Then it was one sentence, now it's a couple of words with a little read more button. So I'm mentioning throughout, if I'm saying links or anything related that I'm getting people to go to the description box to find that, so that then they find everything else that's in there.
Speaker 1:Beautiful. Okay, so about 30% of 30 of the people 30 of the time you're pointing people off to a separate call to action to like, go and download a lead magnet, for example. We call that the golden click method. It's like there's a time in somebody's viewing experience, or when they're on your blog or whatever, when it's like this is what they need right now. This is the perfect, exact, right. Next thing for them to get this and get on our email list, at which point it's like, well, make sure you put it there, make sure you tell them how to go get that checklist or guide or whatever. It is okay. And so you are, though, on 30 of them getting them off to that email list, and then that's, I assume, like the backbone of your actual main revenue. Is it a lot of the revenue from affiliate or is more of it from your email list?
Speaker 2:So we have three revenue streams. One of them is YouTube ads. That's, given the size of the channel and the amount of traffic we have coming through search, is not a small amount. It changes the other two. So one is our digital products the membership and some small courses that we have and the other is affiliates, and they're both variable with the membership and obviously variable with affiliates as to which is the biggest each month, but at the end of the year it's a seven-figure annual business. So I like that. A lot of it is automated with the affiliate stuff. Affiliates is something that I wish we'd started earlier, because it's not relying on me to deliver to it. I think for anyone starting out like affiliates is the quickest way that you can start making money. It's not the quickest way to make millions of dollars, but it's the quickest way to start making money on youtube that does scale as your channel grows beautiful okay, I'm aware we've run long.
Speaker 1:I appreciate you sticking around for that. I think we're pretty much uh, we'll cut this bit out, but I think we've pretty much gone through everything. I was like thinking or can we also talk through your, your membership and your course business, but I think that's like totally unrealistic.
Speaker 2:In the same episode it's like a whole, nother whole nother episode about that and we could work something out with an affiliate or something if you were going to do that to make it like mutually beneficial.
Speaker 1:So that's that's an interesting point. Yeah, that's that's an interesting point. Yeah, I hadn't thought about that, um, but yeah, a bunch of our audience would probably benefit from from primal video. Um, I've been wondering whether we would. I'm like we've gone through a bunch of different courses, but I really like the approach that you take with this.
Speaker 2:It's really cool, okay, so I guess the only other piece is that gone that might help is that, with all of this, the main thing for us, like it's not about amount of content, it's, uh, like we do one video a week we're now experimenting with a second, but the bulk of our group, like because people might hear this, and like, fuck, how much work is this?
Speaker 1:yeah okay, cool. So we've got this whole process. We've got everything figured out, from the keywords, the title, the hook, etc. How many of these videos are you doing?
Speaker 2:It's a good question, cause I guess a lot of people are probably sitting here going that sounds like a lot of work and already think that they've got to create a lot of content. We've been doing this now for nine years and we've been consistent with one video a week. Now, obviously, when we started, we had no idea what we were doing. Uh, but our goal is one optimized strategic video per week. I'm not just coming up with a random idea jumping in front of the camera. We just shared our process. We're doing that research first so that we can be strategic, so that we know then we're actually building an asset that can show up and can perform and work for us, have people find us, add impact, help, you know, adding value to the internet, but also affiliate revenue, affiliate revenue, ad revenue, all of that stuff and growing the business and everything as well. So we are one optimized video per week and if you're sitting here listening to that and go well, even that, you know, would be a stretch. We've seen this work really, really well with one every other week, so one every second week or something like that as well. So do what you can. I know that some videos do take longer to make, especially if you're making something. But be consistent so that your viewers know when to tune back in, so that YouTube starts to see okay, this channel is actively uploading stuff. But don't wear yourself out in the process. Youtube's not sitting there going to fire you if you miss an upload day or miss a week or something like that. It's a platform, so that would be what I would recommend.
Speaker 2:It's not about amount of content. More content doesn't mean more results. We have people that just say, hey, I'm going to miss my week so I'll just shoot something quick, just so I've got something up there. But if that something is not going to be optimized, it's not going to show up or matter in a year's time, then what's the point? So I'd much rather see strategic, optimized stuff. That's really what moves the needle. More recently, now that we're past one and a half million subscribers, we are experimenting with a second video a week. But it's not me doing it, we've got presenters and things doing that. So we're looking at how we can scale this without scaling the time, effort, energy that I'm putting into it. So we're playing with this stuff now. So always be playing, always be trying and testing stuff, but come from that place of this is an optimized asset that can show up and perform for years, not just a quick little YouTube video.
Speaker 1:Gotcha, yeah. So no point putting out a video if it's not going to be good, if it's not going to be optimized, if it's not going to be having a good click-through rate and having a good retention rate and all this kind of thing. But probably ideally one a week. Do you think two a week or three a week is better if you have the resources for doing it, or do you think there might be downsides to that?
Speaker 2:I don't think there would be downsides. If you've got the resources and team to help you do more, then for sure do more, as long as you are creating the strategic content. The other thing I would be saying now that I have never really said before with that, my non-negotiable is the one regular YouTube video, but I would also be playing with shorts. I think that is something that, now that YouTube is pushing shorts in search results as well, is a massive value opportunity. Our biggest Shorts that are over a million views are getting traffic from search, google search and YouTube search. So people are just looking for quick answers to stuff. So we have the opportunity now where we're doing that keyword research and we know exactly what people want.
Speaker 2:We're making the long form, but we're also doing a really quick version, and the quick version links to the long form. But the quick version for some people might be enough. Might be enough to help them move forward, to build that know, like and trust with them, and if they watch one of our videos on either side, they're more likely to see more of our content. So shorts could be another opportunity, but not at the expense or not at the you know, know in place of a regular youtube video would be my strategy. Got it so with the shorts.
Speaker 1:I've had mixed opinions from various different people on youtube and some people are like I just don't even see the point of it like because how is that actually leading to anything that I want? It's not getting me email opt-ins. It's not necessarily getting me more watches of other videos, but you're finding it sounds like that it does Like. If you is it because you're very carefully linking the short to a longer form video on the same topic, Is that like the crucial step in there? Do you think?
Speaker 2:That's where we've had the best results, especially from the ones that are showing up in search. Yeah, linking it back and you can now go back retrospectively and add links from shorts to longer form, um, that's, you know. I think if someone liked that short and it was a teaser for your long form content, then, uh, that's what we've seen work really well for a search-based strategy, especially if you're doing this as a business and not as an entertainment channel got it.
Speaker 1:So the crucial thing there, it sounds like, is take the search term when you've got the long form, make a short form that is about that same search term so that you can link. So it's a perfect alignment you can link to the long form video and you're actually creating that short specifically for that search term, rather than like just cutting out bits from the the long form video or something like that. Is that correct?
Speaker 2:yeah, those have never worked. Well, I'm sure they have for some people, but I've never been able to get that repurposing thing. It's almost to me. If we look at viewer experience, a lot of those can come across as lazy content. Now it makes sense if it's a long form podcast or something like that and it is an absolute nugget. And that nugget stands on its own two feet and blows people's minds, change the way they think, gets them to take action. It makes sense for that.
Speaker 2:But there's so many out there where people are just trying to cut a piece of content. It's got cuts. Every word, every breath is removed because they're really trying to repurpose something. Our best ones. I've literally just grabbed my phone after shooting on the nicer camera. I'll pick up my phone and just give the recap. So I'm not holding back. I'm not saying if you want to find out what the best apps are, go watch this other video. I'm saying the best apps are CapCut and LumaFusion and if you want to find out more about them, then check out the link. So, by giving the answer, they're still a fit to watch the longer form, but for some people that's all that they need and then they're more likely to see more of our content from that point on Beautiful.
Speaker 1:Beautiful. Okay, that's actually really strategic. That actually explains where does Shorts fit into the whole process. And you're just doing that on your phone, phone summarizing the main video that you've done. Okay, nice, it didn't fit into our strategy.
Speaker 2:It was just test until it became, uh, optimized for search, because otherwise you you've really got to create viral content and be showing up and competing against people. I don't know dancing or doing crazy stuff. Uh, people don't necessarily want to learn in shorts like tiktok, right? So, uh, this is where, now that it's in search, like we have so many views coming from search, google search as shorts as well, uh, which is crazy beautiful nice, okay cool.
Speaker 1:This was amazing. Thanks so much, justin. Really appreciate you breaking all this down for people. The next thing it sounds like, if somebody wants to, if they're like man justin knows his shit, I want to follow justin's process. They can go to primalvideocom, right, and actually check out your your membership. How does that membership work? What's kind of included in that?
Speaker 2:yeah, so the membership is kind of the deeper dive into what we teach on our youtube channel. So, and everything around making videos effectively, making them easier using gear that you've already got, through to the getting eyeballs on them, then through to the monetization piece to build the business, around teaching, affiliate marketing strategies and those sorts of things. So, yeah, all the details are on our website, primalvideocom, or you can just check out some of our YouTube videos to see the types of things that we can help you with. And, yeah, if there's something on there for you and that's just Primal Video on YouTube.
Speaker 1:That's it Perfect, and we'll link those in the show notes as well. Justin, thanks so much for coming on today. I really really appreciate your time. This has been absolutely fantastic.
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Speaker 1:Nothing would make me happier today than to hear how this show has helped you. We've done over 100 episodes of the show today. I'm dying to know which one was your favorite, which guest you enjoyed, what you'd love to hear from us in future, or what kind of results you got. So make my day and let us know in the review. Go to ratethispododcastcom slash onlinecourses and let me know what you think. Let's make this podcast the best that it can possibly be. Make sure to subscribe wherever you're listening, and thank you so much for listening, as always, and Justin thanks so much for coming on. Thank you very much for having me.