242 From 100K to 1M Subs With One Free YouTube Course

What would you do if someone told you to put your entire best-selling online course on YouTube... for free?

Most course creators would say no way. Emma McAdam said yes. And it took her from 100,000 subscribers to nearly a million.

In this episode, my new co-host Dominik Dragun sits down with Emma McAdam, a licensed therapist and the creator behind Therapy in a Nutshell, a YouTube channel with over 2 million subscribers. They talk about how Emma built a thriving membership business while giving away her best content for free, how she sells online courses to people who could watch them on YouTube at no cost, and what her email marketing, sales funnel and evergreen promotions actually look like behind the scenes.

If you're a course creator wondering how to grow your online course business without feeling salesy or holding back your best stuff... this one's for you.

🎙️ Hosted by Dominik Dragun, co-host of The Art of Selling Online Courses

📺 Therapy in a Nutshell: https://therapyinanutshell.com/
📺 Emma's YouTube channel: https://www.youtube.com/c/TherapyinaNutshell

Transcript

The Fear Of Giving Too Much

SPEAKER_02 0:00

Did you ever worry that putting the entire course online for free would actually destroy yourself?

Meet Emma And The Mission

SPEAKER_00 0:07

I did. I believe when we started publishing that course, we were maybe around a hundred thousand and by the time we were done publishing that course with close to a million subscribers. People would still pay and at the time the course was listed for$200, and people were more than willing, apparently, to pay for that convenience in order to get it.

SPEAKER_02 0:25

Hello and welcome to the Art of Selling Online Courses. We are here to share winning strategies and secret facts from top performance in the online course industry. My name is Dominic Dragon and today's guest is Emma McAdam. Emma is a licensed marriage and family therapist. She saw the immense need for greater accessibility to mental health education and skills and started making videos for YouTube back in 2017. Over 2 million people follow her YouTube channel Therapy in a Nutshell. She has an undying belief in human potential to learn, grow and change, and believes that love, education, and support can change people, their families, their communities, and the world. Today we are going to talk about how Emma built a massive audience by focusing on helping people first, even giving her best-selling course for free on YouTube while still building a thriving membership business. Emma, welcome to the show.

SPEAKER_00 1:31

Hey, thank you for having me.

Teaching Emotional Skills On YouTube

SPEAKER_02 1:32

Let's start with your current situation.

SPEAKER_00 1:40

Yeah, so um we we publish YouTube videos um about mental health skills. So I teach people the thinking skills or the body-based coping skills. I don't like the word coping skills. I really teach a lot of resolving skills for people who have um depression, anxiety, trauma, um, or other mental health struggles. And I I, you know, when I worked in residential treatment and wilderness therapy, I saw like just how many people benefited from just learning things that no one had taught them. Like most people have never been taught how to process their emotions. So that's what I teach. I teach people the basic skills for working through feelings and to get really good at having emotions and know what to do with them. Uh so that's my that's my primary audience.

Publishing A Full Course For Free

SPEAKER_02 2:28

Nice. It's always fulfilling to hear when you're helping people and uh you want to see the greater good in doing that. Uh so you said something that most course creators would actually find shocking. You gave away your entire best-selling course for free on YouTube and still made millions from it. So did you ever worry that putting the entire course online for free would actually destroy your sales?

SPEAKER_00 2:58

I did. I mean, I didn't so the so in 20, I believe I started this in 2021, where I wrote out a 30-day course, 15-minute videos, so 31 videos that I wrote, scripted. Like these are not just off the cuff, right? Like we spent 10 to 15 hours making a 15-minute video back then. Now we spend more like 40 hours making a 15-minute video, but that's not the point. And yeah, we thought, man, what would it be like? Actually, I was pretty much a solo operator at the time. And I thought, you know, we can't just teach, like, oh, an anxiety hack, and that's gonna solve your problems. Like when people search, like, how do I deal with anxiety? You'll get the same article over and over again. Okay, coping skills, medication, social support, decrease your stress every time. And it's like, okay, the only reason people are getting the same answer over and over again is because the the true answer is a bit longer. It's a lot longer. So I made this course that's 31 videos. Originally it was designed to do like one um one video per day. So like if you if you buy the course as part of the membership, uh you could get it one video per day, or you could you could watch one video each day. But I published one video per week on YouTube as I made them. And um what ended up happening is that uh series, that playlist on YouTube blew up and got millions and millions of views, tens of millions of views. And the, you know, there are some features in the paid course that are a little bit different. Like you can get the workbook download and um and it's convenience, right? So people would still pay. And at the time the course was listed for$200. And people were more than willing, apparently, to pay for that convenience in order to get it. So yeah, I mean, certainly I worried about it, but it also worked for my mission to just make this more accessible so every single person in the world who can access YouTube has the ability to access this education.

SPEAKER_02 4:58

That's very nice to hear. So uh what actually happened to the business after you did it? Uh, did it actually help grow the business? Would you say that it helped um getting more eyes on your actual membership and stuff?

SPEAKER_00 5:13

Yeah, absolutely. We didn't we only started our membership about two years ago. Uh 24. Yeah, 2024 is when we had the membership. Prior to that, we were selling courses one-off. And at the time when we started that, I mean, this was 2021, I didn't have a lot of confidence in myself. So we were selling courses for like, you know,$45 a course or something like that. And what happened is our YouTube channel grew immensely when we published the How to Process Your Emotions course on YouTube. So I believe when we started publishing that course, we were maybe around a hundred thousand. Um and by the time we were done publishing that course, we were close to a million subscribers. Wow, that's a lot. Yeah, it made it made a big difference. Um and I think it did something that you don't see that much on YouTube. Like people are always making one-off videos, but you don't often see like a comprehensive strategy published in depth, in sequence, with well-written videos, with good stories. It wasn't like I don't focus that much on visuals, but I do focus a lot on the writing and making sure the they're concise, like really concise.

SPEAKER_02 6:27

And that if you help people well, the money comes anyway. So for someone listening who is afraid they might be like giving away too much for free, what would you tell them in that case in that case?

Purpose Over Profit As Strategy

SPEAKER_00 6:41

Yeah. Um so I am very, very clear on what my mission is in life, what my mission is with my business. So I know that my life is not about making money. Like that is not what life is about. You're gonna die. All of us are gonna die, and our money will go away, like we will not have it anymore. So our life has to be about something much, much bigger than just making money and having things and making our own life more comfortable. And true happiness, I really do not believe true happiness comes from having stuff and getting things. True happiness comes from our connections, our relationships, and our purpose. And so, for me, a fundamental aspect of my business is knowing what my purpose is. And that's also related to my religion and my spirituality. Like, I believe God has a plan for each of us. But even if you don't, like if you aren't religious, like you have to find purpose greater than money if you want to be fulfilled. Like you you have to know why you're doing what you're doing. So for me, being laser focused on like my purpose is to do good in the world. I have a unique gift. I, you know, I think I al I I never thought that I had a gift at this, but like I've worked with so many therapists who I'm like, hey, help me out. Like, do you want to write a do you want to write a little video on this topic? Like you're so good at teaching this. And then they try to make a video about it, and it's terrible. And I just did not I don't know. Like, it's it's really hard. I do believe it's a skill that can be learned. Like anyone can learn this skill, but it takes a lot of work. And I have put a lot of work into it. But I do believe, like, I have been given the opportunity to have really cool experiences in my life where working wilderness or working residential and seeing the growth and change that people can have, the potential that people have to grow and heal and get really good at working with emotions, um, with their own emotions, that I I feel like it's an opportunity for me to share that. So because I know that like my life purpose is not about money, I feel like I've been freed to create the very best stuff I can that helps people. And um I've found that there's incredible abundance with that. Like there's an abundant number of people with mental health concerns. Like they're we'll never run we'll never hope I wish we would, but we'll never run out of them, right? Like if you take Unfortunately, if you say 30% of people experience mental health conditions, that's 90 million people in the United States. You know, like that's an abundance of need. There's an abundance of need. It's never gonna run out. Um money is just a idea. So there's an abundance of money when it comes to this. And I don't need billions of dollars. I don't even need millions of dollars. I need enough to make make sure that my family's comfortable and and I've been blessed more abundantly than I could have expected from doing this. So that's what I've found. If I think the the other thing I've found for me is that every single time someone asks, because they're in Nigeria or Sudan or if freak, they're on like they're on Social Security here in the United States, and they're like, hey, I can't afford your courses. Um I'll just be like, cool, here's the first one. My membership has 10 courses. I'll say, here's the first one. When you finish here's the first one for free, take it. It's free. When you finish it, send us an email, you can have the second one for free. And that encourages them to like do the work and then they get the next one for free because it doesn't actually cost me hardly anything to give them that. And if I'm doing good enough, my team's doing good enough, I'm able to take care of my team really well. Why why would I ask someone who's struggling for money when I'm doing fine? Like it's just not about money. Helping it helping is so much more fulfilling than money is.

Turning Views Into Email Subscribers

SPEAKER_02 11:00

Yeah. Yeah. That's a very nice positive message for sure. Um you have 2.4 million subscribers on YouTube, right? And you also have between two and four million views per month, which is incredible. Um, one thing we often see with creators is that there's actually a lot of revenue sitting between the YouTube viewer and email list, which in your case is around 90,000, if I'm not mistaken. Um so I'm curious, how are you currently moving viewers from YouTube onto your email list?

SPEAKER_00 11:40

Yeah, the number one way is with our free course. Um we have like a we have a couple of free courses. I will give out any course for free to anyone who asks it, but they're not listed as free, right? So we have a free course, Grounding Skills for Anxiety. Um and I think that one drives most of it. I think there's a few hundred thousand people who've taken that free course. And then um We also have free downloads. So if I make a video about some thinking pattern that makes people more anxious, then they can download like a free lead magnet.

SPEAKER_02 12:12

Mm-hmm. Uh do you do that on every YouTube video? Do you promote those lead magnets or how do people actually get to your email list?

SPEAKER_00 12:21

Mm-hmm. Yeah. Um I would say every YouTube video now has a call to action. Sometimes the call to action is like, hey, check out this playlist that has 10 more videos on this topic. But I would say at least two-thirds of our YouTube videos now have a call to action to a either the free grounding skills course or another lead magnet. Usually free to free. Usually I'm usually I'm promoting like free to free. Sometimes I'll promote um Oh, so what I mean by that is like people on YouTube, they're watching YouTube for free, so they expect something free. It's harder to sell directly to people who are already consuming something for free. So we usually send them to a free lead magnet, and then from the lead magnet, they get on the email list, and then from the email list we we promote like the membership. But sometimes we'll promote the membership directly from YouTube.

Homepage Lead Magnet Test Ideas

SPEAKER_02 13:10

Um when I saw your homepage, uh, do you mind if I share? Just to show you a few things around. Um give me a second. So when I saw your homepage, I saw that there are no lead magnets at the moment at the very uh homepage, right? Um you only uh have the membership here and some blog posts. Have you tried or considered offering the lead magnet on the actual homepage instead? Just so we get more people in front of your free stuff, so therefore you can also help more people, but also um eventually sell them to the uh membership instead.

SPEAKER_00 13:55

Yeah, it's a good question. And we thought really hard about that. Like, how are we building out our website? And what we figured is very the the way we made that strategic decision is very few people find me through my website. So if you type in therapy in a nutshell on Google, you'll get a YouTube video. You'll get 20 YouTube videos. So we considered YouTube as our top of funnel, and then the the membership as our lead. Um, like or sorry, the membership as the leading part on our our website. Like we just assume people are already, by the time they get to the website, they're already into the step two on the funnel. Um we have not tested it, and part of the reason we haven't tested it is we don't have great analytics with our course hosting platform. So it's it's difficult to know like which leads come through. And to build out that analytics aspect seems a little overwhelming to me. So we are kind of guessing on this. It's a good question. It's a good question. It would be interesting to A-B test that and see which one drives more leads.

SPEAKER_02 14:59

I can show you, for example, uh what you could do. So um I'll share an example of uh one of our clients as well. Yeah, please. What we usually do with our clients is at the very top of the page, so at the above-the-fold section, we start with the lead magnet. And you also want to start with a really nice benefit-driven headline which talks about the benefits, the outcome they can expect from downloading that particular lead magnet if they leave their email address. Plus, you also have um the call to action button, of course, that would lead them either to a next page or a pop-up where they can sign up for a lead magnet. And this is an example of uh that. So um you mentioned the word free, of course, just because people love free stuff. I mean, who doesn't, of course. Uh, but focusing on what are the outcomes, what are the benefits they can expect if I leave my email address here. Most of the time, people just ask for uh for the email, uh for the newsletter or anything else. But if you have a particular thing that can help them with their lives, with their everyday problems, or anything else they're facing in their everyday lives, and you actually show them, okay, here is what you're going to get, this is how your future will look like, uh, or these are the benefits you can expect. They are more likely to actually leave you their email address because now they have a purpose for it, right? Okay, so I if I leave you my email address, I will be able to do all of this stuff over here. And then they have access to free guide, they will leave your um name and email address. So this is perfectly as frictionless as possible, just asking for the least amount of stuff possible, like your name and email address, and that's pretty much it. Uh for the below the fold section, then you can focus on other things like your courses, memberships, and everything else. So this is the first thing like, hey, uh, if you're only here for the free stuff, if you only need help, here is something for free that's definitely going to help you out. If you want to take a step forward, we also have membership courses and everything else, which is where you can also introduce yourself, uh, talk about your expertise and everything else that you're offering. Um I also saw that you have a YouTube video. I would recommend uh using either an Emden video or hosted on uh Vimeo instead, because when people click on YouTube, they will get suggested other videos they can uh see on YouTube. Uh they will um basically their focus, their attention will flow away and they may not return back to your page to actually see all of the other amazing stuff that you're offering on the page. This way, when you have the video hosted on the page itself or using a Vimeo, um, they're actually staying on the page and are more likely to continue scrolling and see, okay, now here is the membership. These are the amazing benefits I will get from the membership. I can join now and see all of the other stuff. And you can see that in this example. So uh we start with the uh with the free stuff, we start with a free lead magnet, after which you can introduce uh other stuff that you're offering. You can introduce yourself, you can introduce uh the courses, for example, as you can see over here, or membership in your case.

SPEAKER_01 18:44

Yeah.

SPEAKER_02 18:45

Um but yeah, otherwise uh I mean what you're doing already is is is just amazing that uh especially that you want to help as many people as possible.

SPEAKER_00 18:58

That's some good advice. That's that's some good feedback, and certainly makes me want to test it out.

SPEAKER_02 19:02

Yeah, yeah, definitely, definitely see that. Do you know the current number of email subscribers that you get from YouTube?

SPEAKER_00 19:11

I have not, I don't know how many we're getting, like how many we're adding each month. Um probably just a couple thousand. Probably a couple thousand each month.

What Members Get Beyond YouTube

SPEAKER_02 19:20

Yeah, with that many of monthly views that you're getting, that should be yeah, in thousands, like three to five thousand at least. And now imagine how many people are you actually helping this way just by focusing on on the free stuff that you're offering on the page and potentially uh again uh selling them, selling them the membership as well. Yeah now, uh let's then talk about the paid side of your business, which is the membership. So you currently have around 2,000 active members paying for your membership. That's amazing. So, what does the membership actually give people that they can get from your YouTube channel? What's the difference between the two?

SPEAKER_00 20:05

Yeah, um, there's 10 courses. They're on a platform plus a live QA with me. Um we do that. I do two a month, and another therapist does two a month. Um with the membership, they get all the downloads. Like all the courses have workbooks that you can download and uh convenience factor as well. But yeah, there's there's the 10 courses I think are the big draw.

SPEAKER_02 20:31

Nice. And why did you choose to focus on the membership model instead of selling individual courses only, which you also have right at the moment?

SPEAKER_00 20:40

Yeah, uh it's a good question. And it was a difficult transition for us. Uh I was quite nervous about it. Um but the goal was to get off of the YouTube treadmill. So I've been making YouTube videos since 2017, and it just got exhausting to um keep having to make YouTube videos all the time because you like the the number of course sales before doing the membership, like when your YouTube views went up, the course sales went up, and when your YouTube views went down, the course sales went down. And so now that we have like a much more affordable membership, but people stay longer, uh the YouTube views can go up and down, and the membership revenue has just gradually gone up.

Evergreen Funnels And Email Sequences

SPEAKER_02 21:16

Nice. That's that's interesting. Uh did you do anything special uh around promoting the membership then, or is it just all around the YouTube views that you're getting and uh some email promotions here and there?

SPEAKER_00 21:32

Aaron Powell Yeah, when we launched the membership, we did a heavy promotion to all of our subscribers and all of our um newsletter, like our email list. And um, like in that month we kinda we tripled our revenue that month with a just a heavy email campaign. Um and then about twice a year we run a promotion uh just like first month free or something like that. And other than that, it's just a very evergreen funnel. So most of my YouTube videos. Most of my YouTube views are like older videos. They're evergreen videos. So that just sends people to the lead magnet, sends people to the membership, and hopefully they stay on.

SPEAKER_02 22:12

Do they get some sort of welcome email sequence, or uh how do they get uh the membership offered?

SPEAKER_00 22:19

Yeah. Um so yeah, when they when they download a lead magnet, they do get a sequence. So we've got we've got way too many email sequences. We need to clean those up. But um, like if they sign up for the grounding skills course for free, then they'll get a 10 email sequence. And it offers, I'm always about like offering lots of resources. So it's like give, give, sell, give, give, sell. So there'll be two emails that are like, here's this cool resource you didn't know about. And then maybe at the bottom of it, it'll be, by the way, if you want a ton of these, join the membership. And then by the third, every third email is like, hey, here's what's in the membership, here's what you're missing out on. So anyone who's on our email list or anyone who's downloaded a Leap Magnet will be like signed up for an email sequence that then sells the membership. And then um the YouTube videos often have a call to action as well, and then like a pinned comment and stuff selling the membership.

SPEAKER_02 23:06

Uh have you tested different email sequences instead? Or did you always focus on that one particular email sequence that first offers all of the amazing uh free resources and then in PS line you offer the membership and all the other things?

SPEAKER_00 23:24

You know, our system is kind of spray and pray. Um it's just like, ah, well, just we we don't have good analytics is our biggest problem to really know. We don't have someone taking a look at the back end and saying, oh, this email works, this email doesn't. So we have a we we do test, we do throw out a lot of stuff, but we don't have good analytics on what works and what doesn't.

SPEAKER_02 23:47

Okay. Okay. I mean in some way it's working. It can be working better.

SPEAKER_00 23:53

Yeah, it'd be nice to optimize. It'd be ideal. It'd be nice to optimize.

SPEAKER_02 23:56

What about the Tripwire? Have you thought about using that just to introduce people? Uh so the Tripwire is um a smaller product, a cheaper product that people get offered after they sign up for a lead magnet. So straight away they get redirected to another page just to uh get them into your ecosystem because when someone buys from you for the first time, they are 50% more likely to buy again from you in the future, which again would be the membership in the future. Have you tried using that for either courses or the membership? No. Nope, we haven't.

SPEAKER_00 24:34

Nope. Have not done that.

SPEAKER_02 24:36

It seems like you do have a lot of stuff to test.

SPEAKER_00 24:39

Yeah, that'd be fun. That'd be fun. We do run like a very lean team, but it's a great idea.

SPEAKER_02 24:45

Um what about those email promotions that you mentioned? So you only run them two or three times per year.

SPEAKER_01 24:52

Uh-huh.

SPEAKER_02 24:53

And as you mentioned, you usually double or even triple your monthly revenue. Um that clearly shows that there is a strong demand for what you're offering. Um have you ever thought about doing promotions more frequently?

Promotions Without Feeling Salesy

SPEAKER_00 25:08

Yeah, it's certainly something we we carefully think about. I do feel like my audience is a little bit more sensitive as like I'm a therapist. They they get uncomfortable when I'm like, hey, buy this, buy this, buy this. You know, like I do feel like I have to be gentle about that as far as like how salesy I am. Um whereas like if you're doing a business-to-business, like they know you're here to sell to them. Like that's your job. Um, your job is to sell to people. Uh so we have I think we have to be sensitive to our audience and not be too salesy, but I we could probably make more money if we did more promotions.

SPEAKER_02 25:50

How do you structure those email promotions? Uh so do you warm up the audience first and then uh send them the sales emails? Are you getting a bit more pushier as the uh sale comes to an end? Or how do you usually structure those promotions?

SPEAKER_00 26:09

Mm-hmm. Yeah. Uh so we typically do like something in the spring, though we don't have one planned for the spring. And then we do a birthday sale and a Black Friday sale, and then uh usually like a beginning of like a new year type scenario. Or like right around Yeah. And the Black Friday sale is more so in the past, well the last four years has been a very standard like Black Friday, like, hey, Black Friday sale's coming up, right? That's standard, and then last day, last day, like get your thing. And birthday sale is more like, hey, it's my birthday, we're giving things I'm turning 40, it's 40% off everything. This is only for three days. And that that email sequence, it's always like the very last day. This is your last chance to get 40% off. That that day always sells more than the other two or three days sold, you know. People love urgency.

SPEAKER_02 27:00

Yeah, yeah. That's what we usually see as well.

SPEAKER_00 27:03

I know, it's crazy. I I don't like usually buy things on urgency, but apparently other people do.

SPEAKER_02 27:12

But that just tells you like when you double your monthly revenue with the email promotions, when you see that people buy on those last days with the urgency more than the other days, it just shows you that people are maybe not as sensitive as you think they are. People are expecting from you to sell them stuff because you are the expert in the field. You still have a lot of amazing free value that you're offering to them. So um if you offer them a next step, it doesn't have to be like, yeah, you're just selling me stuff. You're not just selling them stuff, you're actually helping them um in another form with all of the other amazing stuff that you're offering with your membership. So you're not just um pushing them like, hey, buy from me so I can make more money. You're actually giving them an opportunity to learn more and to learn from you and for you to actually help them, especially with those QA's. So um I can only imagine what you can do as in terms of doing better in the world if you offer even more email promotions. It doesn't have to be like uh every week. What we usually do at the data-driven marketing is we are doing one smaller email promotion. It can be a flash sale, uh, three to five days, and then another bigger promotion during the month with the regular 8 to 11 emails uh during the course of seven to ten days. So um you start with warming out your audience first. So the first email is talking about the pain points. We have a sequence called pain agitate solution. So that's where you are just preparing people for the promotions, but also giving them something for free, right? So you are talking about the pain points, you're elaborating more on that on the second day, and on the third day, you're offering a solution to that. And that way, you are also you also have a cleaner way of entering the promotion because they are self-aware of the problems they're facing in their everyday lives, since you talked about that in the previous emails. And now you're offering the solution to those problems. So now they actually want to buy from you. They're not feeling as yeah, she's just trying to sell me something. They're actually like, Do you have something to sell me for that? Because you made me self-aware of the problems that I was facing, and now I want something for those problems. And that can be the membership, the course, or whatever else that you're offering. So um, yeah, doing that from time to time, especially if you get more people on the email list who are not aware of your email promotions and were not aware that you had a promotion just last month or three months ago, um, it it just makes more sense to to to run them more often for sure.

SPEAKER_00 30:08

Yeah, makes sense.

Building A Business Around 15 Hours

SPEAKER_02 30:10

Yeah. Um, another thing that stood out was that you only work about 15 hours per week. That's amazing, especially I know a lot of course creators who are listening to this will be jealous.

SPEAKER_01 30:23

Uh-huh.

SPEAKER_02 30:24

Uh so um right, but right now we're focusing more on the work-life balance than the growth. So if you imagine the ideal version of your business in a few years, what would that look like?

SPEAKER_00 30:36

It's a good question. I've been thinking about it a lot this this year. You know, of course I could work more, and I I'm sure we could double our revenue, you know, no doubt. Uh but I have young young kids at home, so I'm I'm happy to be really focused on them. I think my ideal business would be um one that is it just has evergreen funnels, runs itself, and I have a lot of flexibility to help people the way I want to help people, and also to be with my family. And I mean of course would love to have more time to and and freedom to to travel and have cool experiences with my kids. So that's that's more of the focus. We certainly have the option in five years to like add a few more add a few more staff and and uh like there's a ton of opportunity, like just a ton of opportunity. But I'm happy to sit on it for now. My youngest is three. So when she's maybe when she's in school, maybe we'll grow.

SPEAKER_02 31:29

Yeah, that makes sense. I mean, there's still a lot of things that you can do in the meantime that will definitely uh be inside those 15 hours per week. So if you just implement the the better welcoming sequence, lead magnets on your page, maybe putting a true fire, you're making more money while doing basically nothing. You're just checking the KPIs and seeing that you're helping more people without doing uh other stuff.

SPEAKER_00 31:59

Yeah.

SPEAKER_02 31:59

So um what are the biggest challenges for you at the moment uh that are stopping you from fulfilling that desired state of the work-life balance? So is there anything with your funnels at the moment that you think it's missing that would get you to the point right now and not in two years when uh when your kids grow up a bit?

SPEAKER_00 32:21

Sure. Yeah. Yeah, I I would say it would probably be adding on the um the man hours to do it. So if I'm not doing it myself, we have to hire someone who understands the business to do it. So that's something that that's something that uh also requires time and energy uh to train someone to do it. Because for me, my fifteen hours is mostly taken up with content creation. Um to make a YouTube video takes a lot of to make a good YouTube video takes hours and hours and hours.

SPEAKER_02 32:53

It is. It is.

SPEAKER_00 32:54

So you have a small team at the moment, or is it just Yeah, we have six um six team members, only one is full-time.

Where To Find Emma And Next Steps

SPEAKER_02 33:04

Okay, okay, yeah, that makes sense. Um Okay, so for everyone listening, um if you want more of Emma's wisdom, you should visit her page at uh thetherapin a nutshell.com. And she also has a YouTube channel which you should subscribe to, uh, which is called Therapy in a Nutshell. Uh, also, if you enjoyed this episode, you might also like episode number 212 called How I Made One Million Dollar Selling Courses on YouTube. In that episode, we talk about how course creators use uh YouTube and not just to get views, but to turn those viewers into email subscribers and eventually customers for their courses. Also, in episode 181 called I Doubled My Revenue in Just Four Months with this funnel, uh, we break down how small improvements in your funnel and email marketing can dramatically increase revenue without creating more products or more working hours. Emma, thank you so much for coming on the show and sharing your experience with us today. It's been a pleasure.

SPEAKER_00 34:20

Thanks for having me. Really appreciate it, Dominic.

SPEAKER_02 34:22

And thank you all for listening to the Art of Selling Online Courses, and I'll see you in the next episode.